The first half of the 2020s has transformed travel, shaping consumer expectations, amplifying emotions in decision-making, and accelerating digital influence. For travel leaders, the challenge is clear: rebuild trust, capture demand, and drive sustainable growth.
At the same time, AV has become a critical battleground. With Connected TV now central to the media mix, the stakes for making the right investment have never been higher.
This half-day event brings together experts in strategy, media, creative and AV to help travel CMOs, Marketing Directors, and CEOs navigate what’s next: evolving consumer behaviours, the power of CTV to build trust and ROI, creative storytelling across formats, and cinema’s role in a CTV-first world. You’ll leave with clear, evidence-led strategies to maximise both brand equity and commercial return.
Event Agenda
9:30 – 9:35 | Welcome & The Big Picture
Setting the scene: how shifting consumer behaviour, economic uncertainty, and media disruption are reshaping growth strategies for travel brands.
9:35 – 10:00 | The New Travel Consumer: What Growth Looks Like in 2025 with TKF
Exclusive insight into evolving consumer motivations, booking behaviours and media habits – and what they mean for brand positioning, trust, and demand generation.
10:00 – 10.25 | CTV as a Growth Engine: Trust, ROI & the KiteConnect Framework with TKF
Why Connected TV is central to AV planning and how KiteConnect, TKF’s integrated measurement framework, can help travel brands maximise reach, optimise cross-platform spend, and prove ROI with confidence.
10:25 – 10.50 | Unlocking ROI with the Channel 4 Ecosystem with C4
How C4’s ecosystem delivers premium reach, trust and performance, and the new opportunities for travel brands to engage high-value audiences.
10.50-11:05 | Mid-Morning Coffee Break
11:05 – 11:30 | Creative Storytelling That Converts with Designate
Why creative effectiveness matters more than ever in a fragmented landscape, and how to tell the right story, in the right format, to drive both emotional connection and commercial results.
11.30 – 10:55 | The Impact Multiplier: Cinema in the CTV Mix with DCM
How cinema enhances a CTV-first strategy, fostering memorability, scale, and incremental ROI as part of a connected AV plan.
11.55 –12:25 | Panel: Building Trust, Proving ROI – What’s Next for Travel Marketing?
An open discussion on how travel brands can navigate disruption, balance short-term wins with long-term growth, and make smarter media investments.
12:25 - 1:00 | Close & Networking
