Trendspotting with The Union

Nudge nudge, wink wink: Unravelling the hidden secrets of human decision making.

We’re an industry built on affecting human decisions, but there is still much we don't know about how people make decisions, and how to apply behavioural change to our practices. Join us so we can dive in to the worlds of psychology, evolutionary science and behavioural economics to see what we can do to make our marketing more appealing and effective.

Hosted by The Union and chaired by Ken Dixon, The Union’s new Planning Director.