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#trulondon and #RIDELondon


Thursday, September 1, 2011 at 9:00 AM - Friday, September 2, 2011 at 5:00 PM (CEST)

#trulondon and #RIDELondon

Ticket Information

Ticket Type Sales End Price Fee Quantity
#TruLondon Pass Ended £140.00 £9.59
#trulondon and #RIDE Ended £150.00 £10.24
#RIDELondon Ended £30.00 £2.44
#ride comp winner Ended Free £0.00
Broadbean Guest Ended Free £0.00

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Event Details

After a fantasticly succesful Feburary event that brought rave reviews from all quarters, the #Tru carnival is back in London for the second time in 2011. You can expect a global team of visiting track leaders of the highest caliber. If you've never been to #trulondon before, it's not to be missed. You can expect around 35 tracks and 40 track leaders. Theres even the added attraction of the first #RIDE (Recruitment Industry Dance Event), to be held outside of Amsterdam. 500+ recruiters, 3 dance floors and a great party. Hosted by Rob Van Elburg, it's going to be a fantastic party here in london!

A #tru event is a pure unconference, where the emphasis is on conversation, communication and the free exchange of ideas and experiences. Participants come from the people space, usually made up of Recruiters, corporate and third-party, Human Resources, Talent Acquisition, Technology Developers and Vendors etc, anyone with an interest in people.



The format is to run a minimum of 3 tracks each hour. The tracks are started by a track leader who has some experience of the discussion topic. The role of the track leader is to start the conversation and let the conversation evolve wherever it goes. Participants are actively encouraged to move between tracks according to what they need individually. No one is offended and there is no need to stand on ceremony.

We have 4 simple rules:

1: No PowerPoint

2: No Presenting

3: No Name Badges (Just ask!)

4: No Pitching

Outside of that, anything goes!

Anyone attending can lead a track. There is no need for speaker applications or preparation. You have a track you want to start, let us know and we will find some space and announce it. E-mail us before the event and we will put it on the schedule. It is your unconference, and not for anyone to decide what you want to hear or talk about!

We will be announcing the track-leaders over the next few weeks, but already have contributors from around the globe. There will be strictly 80 tickets, no more, to ensure we can stick to the unconference principles.

The Tracks So Far:

Twitter Success Stories

Campus To Career

Social Footprints 

Slaying The Social Recruiting R.O.I - .B.S.

Technology Futures  

Going Mobile/Successful Apps

The Social Recruiter

Case Study#TruStory

Branding Inside Out 

Community Or J.I.T.

The Real Cost Of Engagement 

Moving To The Clouds 

Spectacular S.E.O.

Managing Talent

Recruiting Technology 

Candidate Experiences (from Job Seekers)

Global Case Studies - What works where?

Boolean Strings And Facebook 

Referral Recruiting 

Expose Yourself 

Future Job Board 


The Rejection Business 

Compelling Content 

Every Picture Tells A Story 

Graduate Employer Brand 

Kool New Tools

Secret Sourcing 

Games And The Dutch Army 

The Hard Rock Story -Hiring 120 Staff In 4 Weeks 

Video Story 

Recruiting 3.0 

No doubt we will be adding to tracks right up to the day!

This is #truStockholm in one word from the participants:



You can find all the blogs relating to #trulondon HERE,and a review from john Sumser that gives a real taste of what to expect!

Hope to see you there! Join the #Tru Party!

Platinum Sponsor






Have questions about #trulondon and #RIDELondon? Contact @BillBoorman

When & Where

City Hotel
12 Osborn Street
E1 6TE London
United Kingdom

Thursday, September 1, 2011 at 9:00 AM - Friday, September 2, 2011 at 5:00 PM (CEST)

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Bill Boorman has worked in and around recruiting since he was 16, and is the face behind the @BillBoorman and #tru brands.He takes unconventional approaches to recruitment and HR problems, working in 4 key areas:

  • Lead Advisor to talent technology companies including Job&Talent, Rolepoint, ei Talent, Majio, Take The Interview, and iGrads.
  • Social Recruiting Integration - clients include the BBC, KPMG, Oracle and The Hard Rock Cafe.
  • Organising and hosting #tru (the recruiting unconference) events around the world. #Tru attracts practitioners and vendors from the people space. There's a #tru event somewhere in the world every 2 weeks giving him access to case studies and best practice to share.
  • Key note speaking

As a career recruiter, Bill takes a Recruiter's perspective to get the best results for hiring companies in this new social landscape. He is guaranteed to be different, challenging and thought provoking.

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