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Wednesday, 22 February 2012 at 09:30 - Thursday, 23 February 2012 at 17:00 (GMT)


Ticket Information

Ticket Type Sales End Price Fee
#truLondon5 Ended £200.00 £13.49
#trulondon Early Bird Ended £140.00 £9.59

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Event Details

#TruLondon has built a reputation for attracting some of the worlds best practioners in the people space. Those who work in and around recruiting, technology, HR, sourcing, talent attraction job boards, career advisors and more. In September 2011, we attracted attendees from 14 countries and 4 continents, In 2 years, #truLondon has become one of the "must attend" events for anyone with an interest in recruiting, talent attraction, H.R. or people. During the same 2 years, we have hosted 21 #tru events in 8 countries and 4 continents. #Trulondon is the flagship event, where we bring back content, participants and learning for an intense 2 days of discussion, debate, inclusion and networking. It doesn;t matter what experience you have, or what you do, there is a place for everyone.

#Tru is "THE Recruiting Unconference", with global participation in and out of the room. For Feb 2012 theres only 60 public tickets available, and if you book before 2012, you get a 30% discount on the ticket price. 

What is an Unconference?

An unconference is a gathering of minds, experiences and opinions where the attendees (or active participants) lead the conversation. There are 4 simple rules:

1: No Presentations

2: No Powerpoint

3: No Name Badges

4: No Pitching

Apart from that, anything goes. We don’t have presentations because the best knowledge is in the room. By bringing together participants from all kinds of backgrounds with a shared interest. Job Boards, Recruiters (Corporate and Agency), Technologists, Mobile Specialists, Branding Companies and more, all with a shared interest in talent attraction from a different perspective. No talking heads to listen to and nod or nod off.

No Powerpoint because we want the eyes to meet in the middle and everyone to have the floor. Each track, (session), has track leaders with a background in the topic, but their job is to start the conversation, be available for reference and sum things up. The stars always come from the participants. (We select track-leaders from participants at previous events.)

No name badges because we believe that if you don’t know who someone is you should introduce yourself and start talking. No need stare at their chest to work out if they are worth it.

No pitching because we don’t have exhibitions or stands. Any give aways have to be creative and relevant and any product pitching gets shut down by the other participants. People will buy from you if they respect what you say, not what you pitch.

Each track lasts an hour, with 3 running an hour. You can move between tracks as you wish, it’s not considered rude and there is no need to stand on ceremony. Get what you want and move on, like an all you can eat buffet!

Tracks for 2012

We are currently crowd sourcing discussion topics for 2012. If you want to lead a track or discuss any topic, all you need to do is book a ticket and send us a mail with your request, we will be glad to schedule it.

The tracks from Sept 2011;

Twitter Success Stories

Campus To Career

Social Footprints 

Slaying The Social Recruiting R.O.I - .B.S.

Technology Futures  

Going Mobile/Successful Apps

The Social Recruiter

Case Study#TruStory

Branding Inside Out 

Community Or J.I.T.

The Real Cost Of Engagement 

Moving To The Clouds 

Spectacular S.E.O.

Managing Talent

Recruiting Technology 

Candidate Experiences (from Job Seekers)

Global Case Studies - What works where?

Boolean Strings And Facebook 

Referral Recruiting 

Expose Yourself 

Future Job Board 


The Rejection Business 

Compelling Content 

Every Picture Tells A Story 

Graduate Employer Brand 

Kool New Tools

Secret Sourcing 

Games And The Dutch Army 

The Hard Rock Story -Hiring 120 Staff In 4 Weeks 

Video Story 

Recruiting 3.0 



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Do you have questions about #TruLondon5? Contact @BillBoorman

When & Where

City Hotel
12 Osborn Street
E1 6TE London
United Kingdom

Wednesday, 22 February 2012 at 09:30 - Thursday, 23 February 2012 at 17:00 (GMT)

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Bill Boorman has worked in and around recruiting since he was 16, and is the face behind the @BillBoorman and #tru brands.He takes unconventional approaches to recruitment and HR problems, working in 4 key areas:

  • Lead Advisor to talent technology companies including Job&Talent, Rolepoint, ei Talent, Majio, Take The Interview, and iGrads.
  • Social Recruiting Integration - clients include the BBC, KPMG, Oracle and The Hard Rock Cafe.
  • Organising and hosting #tru (the recruiting unconference) events around the world. #Tru attracts practitioners and vendors from the people space. There's a #tru event somewhere in the world every 2 weeks giving him access to case studies and best practice to share.
  • Key note speaking

As a career recruiter, Bill takes a Recruiter's perspective to get the best results for hiring companies in this new social landscape. He is guaranteed to be different, challenging and thought provoking.

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