We are aware that many independent businesses and small chains in our BID footprint have the expertise in their sector, but not necessarily the experience or understanding of how to boost online reviews and reputation.

With this in mind, we have arranged a free online course for you to receive advice on managing online reviews, gathering customer contact details, and building reputation. You will also discover how to use captured data to create email marketing strategies that will drive repeat bookings and nurture loyalty.

We’ve partnered with Trapeze Media, a creative digital marketing agency leading with social media. Attendees of the previous course will already know them, but over the past 12 years, they have worked with some of the UK’s biggest restaurant groups, with a focus on hospitality, catering and retail.

This isn’t a ‘sit and get talked at’ course, it’s interactive, and was created with a Learning & Development specialist to ensure you get the most from it.

Join Kitty Newman & Frances Dore as they discuss Trust in the hospitality sector. Topics to be covered are:

• Building trust and loyalty from customers in person and online

• 💀Death to discount culture; the impact of selling on product, service & experience

• Decentralising Deliveries; can we decentralise the delivery market and do we even want to?

• Your brand will build loyalty, what's your brand strategy?"

Frances Dore is the Global Brand & Marketing Director at Lore Group and former Chief Marketing Officer at Caprice holdings and Ivy Collection. Responsible for commercial direction, brand creation and top line results Frances understands every aspect of what can make hospitality businesses profitable.

Kitty Newman is Director of Trapeze Media, creative digital marketing agency who have worked with some of the UK's leading hospitality brands from Radisson Hotels, Caprice holdings, HIX Restaurants, Dirty Bones, Searcys and many more."

If you haven’t already, we recommend you try this free Social Scorecard quiz. It’s a useful way to frame your thinking about your social media marketing.

*Please note, places are limited and will be allocated on a first come, first served basis.

Trapeze Media social media training TRUST for customer loyalty