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Tug Life 3 - Is it worth being creative?

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Protein Studios

31 New Inn Yard

London

EC2A 3EY

United Kingdom

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SHOULD BRANDS EVEN BOTHER TRYING TO REACH DISTRACTED, ADVERTISING-RESISTANT AUDIENCES?

2.2 Is it worth being creative?

How can brands cut in a machine-driven world? Can big ideas still grab attention? Is it worth people taking time over content? Or is the answer real-time content and conversations at the speed of the market? Or should they just give up and let the algorithm do the work?

Speakers include:
Chris Williams from IBM WATSON, Aidan Rouse from YOUTUBE, Phil Jackson from MONDELEZ, Sam Fay from GUINESS BOOK OF WORLD RECORDS, Arif Haq from CONTAGIOUS & Sam Olsen from SI PARTNERS

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Protein Studios

31 New Inn Yard

London

EC2A 3EY

United Kingdom

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