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Join presenters Julia Sutherland and Richard Melvin for a new series of 'Tune into Tourism', this time with a focus on digital.

For the next six weeks, our series of live, interactive sessions will feature industry experts and business leaders, who will share their experiences with you and answer your questions.

This six part series will be live from 10 - 10.45am every Wednesday

We will send you links to each webinar, with clear instructions on how to watch, take part in the chatroom and ask your questions live to the panel.

Schedule

13th Feb: Digital Strategy: Planning Your Online Activity

Experts: Chris Torres, Director of the Tourism Marketing Agency and Libby Forbes, Partner & Marketing Manager at Forbes of Kingennie Country Resort

Everything you need to know to ensure you have a coherent plan for all your online activity. Including:

  • Understanding what the customer wants and who they are

  • Knowing your voice and brand identity

  • The importance of Content Marketing

  • Using analytics to measure effectiveness

  • Online security, including what GDPR means for your business

20th Feb: Cut Through On Social Media Part 1: Facebook And Twitter

Experts:

Dane Thomson, MD, Streets Ahead Social and Peter Syme, owner-operator of several small adventure travel companies

Understand the potential that Facebook and Twitter have for a business in the tourism sector, and how to best engage on these two social media platforms. Including:

  • Understanding the audience on different channels

  • Finding your voice

  • Inspiring and engaging

  • Learn how to join existing communities and become easier to find online

  • The importance of images

  • What to post and how often

  • Insight into how convert engagement on these platforms into bookings and sales

27th Feb: Cut Through On Social Media Part 2: Instagram

Expert: Briony Cullin, Freelance digital marketer (specialising inSEO, social media and strategy)

With over 800 million active users, Instagram is one of the most important social media platforms, has the highest engagement rate per follower, and a recent survey suggests nearly half of Instagram users use it to help pick their next holiday too.

We’ll cover

  • how to engage with customers to increase your visibility

  • Inspiring potential visitors and engaging with followers

  • The importance of quality and consistency of image design

  • Interacting and collaborating with fellow tourism businesses and destinations

  • And the role of influencers

6th Mar: Building And Managing Your Online Reputation

Experts: Ross Craig, Social Media expert at Bright Signals digital agency and Amy Pierzchalo, Digital Lead at Crieff Hydro Family of Hotels

How do you Interact with your customers online? These days customers are more vocal then ever online, and to protect your business, prevention is better than cure.

Including:

  • Understanding the expectations of your customers in terms of your relationship with them

  • Why it’s important to search for yourself online… and clean up your presence

  • How publishing regular content and understanding your voice online can help you cement your businesses reputation

  • How to collect and use data to build loyalty

  • How to stay active – and vigilant – on social media

  • How to do less, but do it better

  • Understanding impact on your business when you get it wrong

13th Mar: Booking Trends: How You Can Boost Your Business

Experts: Niall McCandlish, Area Manager for Expedia Inc and Lesley Whitehill, VisitScotland

Discover all the latest trends in how and why visitors are booking, and how you can harness that information to grow your tourism business.

Visitors are increasingly buying experiences, so it’s crucial that you are discoverable, and are able to give the customer what they are looking for – WHEN they are looking for it.

With all the latest data from Visit Scotland.

20th Mar: Have You Got Your Website Right?

Click to Watch the Webinar Here at 10am, 20th March.

Experts: Gary Ennis founder and MD of NSDesign, an award winning digital training consultancy and Calum Rogerson, Sales and Marketing manager for In Your Element.

Your website is no longer just a place where potential customers can get information – it needs to be dynamic and engaging to drive business.

We’ll look at:

  • The importance of getting basics right

  • Who are you selling to and what do they need?

  • What’s going to make you stand out

  • Why doing it on the cheap could be a waste of money

  • What’s good for you isn’t neccessarily goodyou’re your customer

  • How you can be truly mobile friendly – including how that applies to content and SEO

  • Online security – especially in booking

Clear joining instructions will be sent on the morning of the webinar, please check your junk mailbox if it isn't in your inbox.

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