Tuning In Scotland: See Radio Differently
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Tuning In Scotland: See Radio Differently

Tuning In Scotland: See Radio Differently

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DoubleTree by Hilton Hotel Edinburgh City Centre

34 Bread St

Edinburgh

EH3 9AF

United Kingdom

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It's a busy time for UK commercial radio. A raft of new digital stations have launched in the last year, revenue is predicted to continue growing, and new innovations from across the industry mean there is a lot to keep up with.

Radiocentre therefore invites you to join us at Tuning In Scotland: See Radio Differently. We have lined up former Asda marketing chief Claire Harrison-Church and a host of radio industry experts, to speak at the event on Wednesday 8th March.

Claire, who recently made Edinburgh her home, has held top marketing roles at Unilever, KFC, Boots, Sainsbury’s, Premier Foods and most recently Asda. She has developed award-winning advertising campaigns, including Boots ‘Here come the girls’, Sainsbury’s ‘Live Well for Less’ and KFC ‘Soul food’. In conversation with Radiocentre’s Lucy Barrett, Claire will discuss her unique insight into the trends and needs that shape UK consumers’ relationships with some of the nation’s biggest brands; current challenges advertisers face; and the role radio has played across some of the recent campaigns she’s overseen.

The conference will be opened by Radiocentre’s CEO Siobhan Kenny, who will give an overview on the state of UK commercial radio and its relentless work to reduce financial Ts&Cs in radio ads.

Global’s DAX team will also give a demonstration on 3D Audio. DAX is the programmatic buying one-stop-shop for audio and the team will showcase the power of sound when targeting listeners wearing headphones. Through individual interaction, the team will demonstrate to the audience just what an ‘experience’ radio advertising can be.

Speakers:

  • Siobhan Kenny, Radiocentre CEO. An overview on the state of UK commercial radio and reducing financial Ts&Cs in radio ads
  • Claire Harrison-Church, in conversation with Radiocentre’s Client Director Lucy Barrett
  • Michael McIntyre, Group Business Director at Global. Showcase of DAX and “3D Audio”
  • Michael Hill, MD of Radioplayer. Radio in cars, voice activation, and innovation in audio
  • Matt Payton, Radiocentre Director of External Affairs. The public value of commercial radio
  • Mark Barber, Radiocentre Planning Director. Radio: the Brand Multiplier on how to expand your brand with audio
  • Tom Stevens, Radiocentre Head of Marketing. The best-in-class radio creative and how we encourage agencies to get more creative
  • Lyndsay Ferrigan, RAJAR Comms Manager. On how audience measurement of radio and audio listening is keeping up with modern listening habits

9am Breakfast | 9.30am Presentations | 11.30am Close

Location: The Penthouse Room, DoubleTree by Hilton Hotel Edinburgh City Centre

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Date and Time

Location

DoubleTree by Hilton Hotel Edinburgh City Centre

34 Bread St

Edinburgh

EH3 9AF

United Kingdom

View Map

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