Turn Your Content into Media Coverage & Connect to Journalists for 2026

What This Online Live Event Will Cover

This isn’t just another webinar—it’s a practical, media-driven session designed to help you transform your marketing content into real publicity opportunities that raise your profile, position you as the go-to expert, and connect you directly with UK journalists.

Whether you're posting on LinkedIn, creating newsletters, launching a new product, or running campaigns—this live session will show you how to make that content work harder for you.

We’ll cover:

Why PR Is the Most Underrated Marketing Tool in 2026

If you're not using PR, you’re missing one of the most powerful ways to get in front of more people, build trust, and grow your business without spending a fortune on ads. We’ll show you how to bring it back into your strategy—quickly and effectively.

The Journalist Shortcut

Most journalists are busy and on deadlines. They’re actively looking for credible, expert-led stories. You’ll learn how to give them exactly what they need—so they come to you.

How to Show Up in AI Search Results

As more people use tools like ChatGPT, Gemini and Perplexity to search for businesses and experts, PR content is becoming even more essential. We’ll show you how to craft media-friendly content that gets picked up in AI-powered results.

The Expert Profile That Opens Doors

We’ll walk you through how to create your own media profile—positioning you as a trusted source journalists want to speak to. You’ll also see how to tag yourself to trending stories and awareness days that fit your brand.

Pitching That Works: Straight from the Journalists

Hear the inside track on how to approach journalists, what to say, and what to avoid. These aren’t theories—these are proven tactics straight from the journalists mouth!

Find Out How to Get the Media Coming to You
We’ll show you how to access real PR leads and journalist requests, how to get seen, and how to create a media profile that positions you as the expert — so journalists come to you with interview opportunities, expert quote requests, and story features.

This event isn’t just theory — it’s proven techniques, real tips from journalists, and a strategy that delivers results.
Don’t miss out. Spaces are limited — book your place now.

Presented by Media Matchmaker and organised by C&W Business Solutions.

About Rachael Taplin Founder of Media Matchmaker

Rachael has worked in media for over 30 years. She is a well-known businesswoman and entrepreneur and she has been previously recognised as one of the top 50 UK Inspirational Women. She now dedicates her time as The Media Matchmaker, training and connecting brands, businesses and entrepreneurs to be inspired to use PR and secure publicity whilst also connecting them direct to the UK media and journalists.

Rachael has been featured on TV, radio and print and she even launched her own national day securing media coverage on 70 radio stations in one day, 15 of which we live interviews.

Rachael is on a mission to make PR affordable, accessible and achievable for all small business owners. With the rise of digital PR and AI, she believes this is the moment for every organisation to gain visibility, tell their story and take advantage of the media opportunities available to them.