£222 – £456

Turning clients into advocates | Half-day training workshop

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Sutherland Labs

52 Shorts Gardens

London

WC2H 9AN

United Kingdom

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Description

In this half-day training workshop, we'll explore the psychology behind referrals and identify techniques for promoting valuable introductions. You'll learn how to leverage your existing client relationships, convert them into advocates, draw in new clients and take your design business to the next level.

Our speaker is:

Lucy Mann, Consultant, Gunpowder Consulting

Discussion will include:

  • Understanding the context - referred business vs new business.
  • The drivers behind recommendations.
  • What we can learn from other businesses.
  • How to elevate your relationship from supplier, to trusted advisor.
  • How to identify your advocates.
  • Techniques for unlocking referrals.
  • Involving the team – how everyone can contribute.
  • Planning for growth and measuring success.

You'll leave with:

  • The improved knowledge, skills and techniques you need for maximising new business referrals.
  • Notes and templates for opportunity mapping.
  • Two referral opportunities to progress.
  • Telephone and email support from Lucy Mann afterwards .

Delegate feedback for Lucy Mann

  • "Brilliant workshop. Love the pace. Love the excercises. Can't wait to tell my peeps! Thank you!" Jenny Riede, Marketing Strategy Director, Point 6 Design
  • "A fantastic workshop that really encouraged me to think outside the box and apply forward thinking ideas to specific clients and projects." Bethan Savory, Business Development, Cheeky Monkey Creative
  • "One of the best (and I've been to a lot!)" Daniel Macaulay, Managing Director, Brandwave
  • 'The best DBA event we've been to so far. Full of practical advice to take away, presented simply, very actionable.' Ian Haughton, Founder and Creative Director, Handsome
  • 'Just when you thought you knew everything, along comes Lucy Mann - A truly refreshing insight into the business of getting business in this digital circus!' Barry Seal, New Business Consultant, Greenwich Design

About Lucy Mann

Lucy Mann, Consultant, Gunpowder Consulting

Lucy Mann has worked in agency new business and marketing for over 20 years, generating leads, pitching, recruiting, managing and mentoring teams, qualifying and measuring opportunities. This experience - the lessons learned, the tricks, tips, insights and tools have been collated, polished and packaged as Gunpowder.

The mission? To help agencies take control of the new business process. To create workable new business plans that get results. To provide the tools to measure success. To mentor in house new business and client service teams.

Lucy is a DBA Expert Advisor and registered and approved Growth Coach for GrowthAccelerator.

Additional information
  • Prices include VAT.
  • *DBA member traveller rate: To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the DBA office (EC1V 9HX). If this includes you, please book using the rates above. We will then contact you to verify your postcode. To see if your office is located more than 60 miles please click here.
  • When booking this event, please provide the name of the person who will be attending - we will use this for their delegate badge and materials.
  • All DBA events and training courses are subject to standard terms and conditions which can be read in full here.
  • If you have any queries please email us at bookings@dba.org.uk or call 020 7251 9229.

Event image: © Marianvejcik | Dreamstime.com

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Date and Time

Location

Sutherland Labs

52 Shorts Gardens

London

WC2H 9AN

United Kingdom

View Map

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