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Turning Traffic to Customers

AmbITion Scotland

Tuesday, 26 February 2013 from 13:30 to 16:30 (GMT)

Turning Traffic to Customers

Ticket Information

Ticket Type Sales End Price Fee Quantity
FREE - Cultural Sector Ticket
£25 refundable deposit upon attendance
Ended £25.00 £2.12
FULL PRICE - Private Sector Ticket Ended £85.00 £6.02

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Event Details

From Traffic to Customers

GANE (Growing Audiences North East) has teamed up with AmbITion Scotland to bring a series of digital development trainings to the cultural community in the North East.

Attracting visitors is the first goal of most websites. But how do you then engage those people, to turn them into known contacts and ultimately, into customers? 

This beginner/intermediate level session will look at the conversion funnel by exploring practical techniques across traffic generation, lead generation and conversion.  

  • Generating traffic: a look at Google Adwords, including some top insider tips
  • Lead generation: offers, premium content, landing pages and calls to action
  • Nurturing and conversion: practical email marketing 
  • Tracking results and measuring ROI 
  • Some useful tools of the trade

AmbITion Scotland workshops are held in small groups, offering hands-on tuition and one-to-one support from the most knowledgeable practitioners in the business.



  • Laptop computer with wireless connectivity
  • Access to the organisation’s Google Analytics account will be useful but not essential


David Craik photo

Trainer: David Craik

David Craik of Bright Signals has more than a decade of experience with applied digital marketing.

He works with digital start-ups and SMEs, including cultural organisations such as Royal Conservatoire of Scotland and The National Piping Centre. 

David was previously Head of Marketing at s1, where he helped grow the business from start-up to become Scotland's most successful digital media brand, winning more than 40 marketing awards, including being first runner up Young Marketer of the Year.   

This session is part of AmbITion Scotland and GANE's Digital Workshop Series.  You may also be interested in:

  • Getting Started With Search Engine Optimisation (Workshop One - 22/01/13)
  • Measuring Impact Using Google Analytics (Workshop Three - 26/03/13)

GANE funders logo rank
Do you have questions about Turning Traffic to Customers? Contact AmbITion Scotland
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When & Where

The Sir Duncan Rice Library
Bedford Rd
AB24 Aberdeen
United Kingdom

Tuesday, 26 February 2013 from 13:30 to 16:30 (GMT)

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AmbITion Scotland

AmbITion Scotland is a digital development programme for the arts, heritage and cultural sector in Scotland over 2012-14, funded by The National Lottery via Creative Scotland. Want to get digitally fitter and smarter? Join in!


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