TUS TALKS Essentials for Growth Companies: IP and Marketing: Essential Knowledge When Embarking on a New Marketing Campaign

This webinar will explore the Intellectual Property (IP) that should be protected during the course of your marketing journey. Rob Richardson, Craig Titmus and James Pitchford will explore various forms of IP which can be used to optimise the use of your marketing budget and maximise your market impact. The Mathys & Squire team will discuss the role of IP in the creation of a successful marketing campaign, with a particular focus on the use of trade marks to protect brand names and other marketing assets. The speakers will also discuss the importance of clearance searches prior to launch, and how to ensure that your campaign and intellectual property, from trademarks to patents, has the maximum impact on consumers and investors. These insights will be of direct relevance to growth-stage companies as they embark on new marketing campaigns.

After the webinar, attendees are invited to sign-up for a free 30-minute consultation with the Mathys & Squire team, if they wish to discuss any of the topics raised on a one-to-one basis.

Schedule

10:00 – 10:05 Welcome by TusPark UK

10:05 – 10:45 IP and Marketing: Essential Knowledge When Embarking on a New Marketing Campaign

Robin Richardson, Associate, UK and European Patent Attorney
Craig Titmus, Partner (Life Sciences), UK and European Patent Attorney
James Pitchford, Partner (IT & Engineering), UK and European Patent Attorney

10:45-11:00 Discussion and Q&A

IP and Marketing: Knowledge When Embarking on a New Marketing Campaign

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