£182.94

TV Addressability & The New TV Advertising Landscape - (Manchester)

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The Work-Place

4th Floor, Churchgate House

56 Oxford Street

Manchester

M1 6EU

United Kingdom

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Event description

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Decipher returns for its Autumn series media innovation workshops – in a new Central Manchester location.

Convergence with web and social media technology is redefining our idea of 'television advertising'. This Decipher Insight workshop will examine the evolution of TV advertising in a new data-rich, addressable world. The session will combine live demos of key services, Decipher insight & research and discussion on the key trends affecting TV advertising. It will address:

- How do we define 'addressability' in TV and how does that fit with normal web definitions.

- Who can deliver 'addressable' formats and what are the players currently doing about it

- Current state of play in addressable TV infrastructure

- What data sets are available to deliver addressability and who controls them

- Development trends in addressable TV

The afternoon workshop will include live demonstrations of new services, devices and functionality and include Decipher's latest market insight into their adoption, use and potential long term impact.

Who is it for?

- Advertising & Media Agency Planners
- Client-side Media personnel
- Media Sales House team members
- Market intelligence, insight and research teams


Feedback from past attendees

“We all found the session illuminating and very worthwhile indeed.” Industry body

“I found the session to be really rewarding and helped me to better understand the topics you covered. Decipher have to have the most versatile presenters out there, dealing with a multitude of media devices and making it all look seamless and easy!” Publisher


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Date and Time

Location

The Work-Place

4th Floor, Churchgate House

56 Oxford Street

Manchester

M1 6EU

United Kingdom

View Map

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