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TV Advertising for Business Growth

Event Information

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Location

Location

NBS

The Old Post Office

St Nicholas' St.

Newcastle upon Tyne

NE1 1RH

United Kingdom

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Event description

Description


Thinkbox, the marketing body for commercial TV in the UK, will be appearing at this exclusive event in the North East with a central theme of TV for business development.

Research has proven that TV is the most effective medium at driving profit and ROI across both the short and long term. This is due the scale and popularity that enable it to deliver efficient profit return at high volumes of spend. Businesses can increase investment in TV to a higher level than other media and it will continue to generate a profitable return before diminishing returns kick in.

This event will explore how TV can be used for business growth and is aimed at businesses from all sectors who might be considering TV or VOD (video on demand) advertising or creative/digital agencies who want to learn more and will cover...

  • An overview of the current TV landscape both locally and nationally

  • How online brands are using TV and why they are the largest sector of all TV advertisers

  • How data and insights from TV can be used to optimise online marketing

The event will consist of a presentation from Thinkbox and The TV Agency followed by a panel discussion featuring speakers from ITV, Channel 4, Sky and Drummond Central.

Schedule of Event

10.00 Registration & Networking

10.30 Presentations followed by panel debate

12.30 Networking

13.00 Close

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Date and Time

Location

NBS

The Old Post Office

St Nicholas' St.

Newcastle upon Tyne

NE1 1RH

United Kingdom

View Map

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