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TVP Talks [Ladies Only] Getting to the Right Audience with CTV Advertising
Date and time
Location
Online event
TVP Talks continue to share valuable tips for advertisers and publishers to maximize the effectiveness of CTV advertising.
About this event
This time, we’re hosting a Women in Ad Tech edition with a key focus on CTV targeting opportunities.
Advertisers and agencies will discover how to effectively use CTV ads in their strategies, as well as reach relevant audiences with their campaigns. Publishers will discover what measurement capabilities and tech updates are needed to segment their users, so advertisers can better target their audiences. As a result, all the parties win - advertisers reach their audiences, while publishers increase their monetization yields!
Panelists:
☆ Katie Coteman, Head of Ad Sales at Warner Bros. Discovery Inc, UK, Ireland
☆ Stephanie Geno, Chief Marketing Officer, Innovid
☆ Sarah Lewis, Global Director CTV, ShowHeroes
☆ Anna Koicheva, Chief Marketing Officer, TheViewPoint.
What's in the program?
- Key reasons marketers should allocate more budgets and tips on media planning to CTV.
- CTV and Linear TV targeting differences and opportunities.
- CTV targeting options that ensure reaching relevant audiences on a large scale.
- Contextual targeting application trends and its advances.
- CTV publishers options to segregate audiences for quality targeting.
- CTV Performance measurement and reporting: key metrics to keep an eye on.
- Tips for brands: best ad budgeting strategies.
- Tips for publishers: how to manage content tags and audience segmentation to make buyers happy and ready to invest more in your channels.
Date: May 26
Time: 12 PM ET
Duration: 40 min
Join the TVP Talks now to master CTV targeting and deepen your knowledge in CTV!
https://bit.ly/3lfLAMo
