This hugely popular interactive workshop will show you how to use Twitter effectively to win more business.

You will cover:

• What is Twitter and how to use it to market your business and/or provide customer service?

• Setting up an optimised Twitter profile

• What is the Twitter language?

• Find relevant people to follow on Twitter

• Set up Hootsuite to make Twitter use more effective

1. Create status updates (with photos / documents)
2. Identify what you are being mentioned by others
3. Develop engagement
4. Sharing what others say on Twitter
5. Use lists to group people you are following to make listening easier
6. Using hashtags
7. Managing your followers
8. Search for tweets mentioning your keywords in a geographical area
9. Utilising shortened links

• What to say / not say on Twitter

• Scheduling content to have a continual presence

• Twitter Ads

• Measuring the success of Twitter