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Twitter for businesses: a beginner's guide

Wednesday, November 6, 2013 at 6:30 PM - Wednesday, November 13, 2013 at 9:30 PM (GMT)

Twitter for businesses: a beginner's guide

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Event Details


Twitter isn't just the world's watercooler anymore – now it's also the world's high street and customer service desk. If you want to grow your business, or improve your relationship with your existing customers, a strong Twitter presence is a must.

Over two evening sessions, Jo Middleton (author of Slummy single mummy, the award-winning blog with over 29,000 Twitter followers) guides you through the process of creating a winning profile, building up your base of followers and engaging successfully with your audience.
By the end of the two sessions, you'll have established a Twitter strategy for your business, and have acquired the skills, tools and apps you need to make it a reality.

Course description

This beginners course deals with Twitter use from setting up an account to devising a commercial social media strategy and connecting with consumers. This is a hands-on, practical course which gives you the chance to put new skills into practice as you learn them and also covers Twitter tools and apps of particular interest to business users. Topics covered include:

  • Getting started – what makes Twitter useful for your business?
  • How to set up an account and create the right profile
  • Who to follow and how to get people to follow you
  • Understanding Twitter jargon and etiquette
  • Strategising – getting what you want from Twitter
  • Tools and apps to help you manage your account

This course is for you if...

You are completely new to Twitter and want to use it to advertise, support or expand your business.

Tutor profile

Jo Middleton is a freelance writer, award-winning blogger and self-confessed Twitter addict. In just a relatively short period on Twitter Jo has built a following of over 29,000 people and works with brands, bloggers and individuals, helping them to make the most of social media. Click here to see her twitter page.


Dates: Wednesday 6 and Wednesday 13 November 2013
Times: 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £199 Early bird ticket (limited)
£229 Standard ticket (includes VAT, booking fees and refreshments)
Event capacity: 16
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.

To contact us, click here. Terms and conditions can be found here.

Returns policy

Tickets may be refunded if you contact us at least 28 days before the course start date. After this time, up to 7 days before the course start date we may accept tickets and attempt to resell them on your behalf if the event is sold out. If the ticket is resold you will receive a refund of the ticket price, minus an administration fee equal to 10% of the ticket price. We cannot offer any refunds or attempt to resell your ticket less than 7 days before the course start date. Tickets may be transferred to another name, however they are not transferable to other courses or dates. Please see our terms and conditions for more information on our refund policy.

Have questions about Twitter for businesses: a beginner's guide? Contact the organizer

When & Where

The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Wednesday, November 6, 2013 at 6:30 PM - Wednesday, November 13, 2013 at 9:30 PM (GMT)

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