£420 – £570

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Timberyard Soho

4 Noel St




United Kingdom

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Twitter Strategies for 2016

Twitter has been part of the social media landscape now for almost a decade and while it’s certainly had it’s ups and downs, it remains a key place for businesses to engage directly with their audience. This course will cover everything you need as an organisation when it comes to twitter. From scheduling your activity to how you should be interacting directly; crisis management to paid advertising. More importantly, this course will ensure that you are absolutely putting your company’s resources to the best use when it comes to your social media, and particularly twitter, activity.

Our co founder Jennifer Begg has been working in media and communications for 11 years. From the commercial team at Guardian News & Media to developing educational curriculum and delivering large scale, national social media campaigns; she has combined practical experience with training delivery. Jennifer develops all of our course content alongside our experienced trainers and consultants. It is vitally important to Jennifer and TwoBees that all our content is not only of the highest quality but is structured in a way that facilitates and encourages learning. We don’t just want to see you on our courses, we want to see you put your learning into practice and watch you succeed!

Course Outcomes

Upon completion of this course you will have total confidence in what you are tweeting and why. You will have a firm grasp of the requirements for ‘paid for’ activity and a full understanding of how to engage twitter communities and influencers.

  • Confidence in your twitter updates

  • Understanding of twitter analytics

  • Content that works on twitter and beyond

Detailed Breakdown

Bedding down your digital strategy and where twitter fits into that landscape:

  • The Cube Method© and how to clarify your goals and outcomes

  • Understanding your organisation’s needs in terms of social media policies and guidelines and the part twitter activity plays in this

  • Evaluating your current position and where you want to get to

Under the hood: Understanding the analytics tools available

  • Twitter’s native analytics

  • Third party analytics tools

  • Benchmarking tools

Twitter Content Strategy: Using insights to establish good content practices for your audience

  • Examples of brand updates; the good, the bad and the ugly

  • Video vs Graphics and links

  • Community crisis management

  • #tag management

TwoBees proven 3 step content strategy road map:

  • Inventory and content development

  • Calendar and resources

  • Workflow and feedback loop

Measuring success and tying your twitter activity back into your wider digital media strategy

  • Google Analytics

  • Benchmarking and evaluating success markers

TwoBees After Care

Attending one of our courses means that you are now part of our Team TwoBees Learning Hive. You have full access to our private Facebook Group where you can ask questions and get timely updates of changes and useful resources from both our community members and consultants.

Every delegate also has the opportunity to book in a 30 minute follow up Skype call with their trainer (up to 6 months after their initial course date). This gives you the opportunity to thoroughly review your learning and put it into practice before checking in with our experienced practitioners.

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Timberyard Soho

4 Noel St




United Kingdom

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