San Francisco, California
London, United Kingdom
For some years now the mantra of digital marketers and SEO consultants alike has been “Content Is King!”. It's well known that video content is the best way to engage website visitors. And 2016 is set to become The Year of Video as you’ll be able to expand your website traffic and customerbase using video for your business.
Video is a proven way of allowing your website visitors to feel they know you even if they've never met you. It gives you that essential edge over the competition.
Of course it takes practice to look great on camera and to edit like a pro. That’s why we’ve put this ongoing subscription course together for people just like you. In our group setting you’ll see other perform on camera and get guidance and training on how to be you at your very best on camera.
Marketing your business through video will put your business ahead of the pack.
The Video for Profit course will help you to become a YouTube Pro.
Video like a pro with this subscription training course.
Each week you’ll attend a 2 hour intensive video session with Jez and Steve who will guide you through creating videos, uploading them to YouTube and publicising them on your website and social media.
You don’t need any equipment to attend this course as everything is provided to enable you to publish on your own YouTube channel. Of course if you have a video camera, smartphone, iPad or tablet you are more than welcome to use these on the course. Steve and Jez will assist you in getting these set up.
Coffee, Tea and particularly delicious nibbles will be served by our hosts Baked.
WHO SHOULD ATTEND?
Businesses people who want to market their products and services effectively.
WHAT YOU'LL LEARN
Week 1 - 26th January 2016 - 10am to 12noon
- Introduction - The 3 stages of creating video for profit
- Planning your Video
- Creating a script - the headlines in your business
- Video Camera / Smartphone and other equipment / software explained
- Give it a go - recording your own reference video
Week 2 - 2nd February 2016 - 10am to 12noon
- Your YouTube account
- Software Choices
- Telling your story
- Publishing and Promoting
Week 3 - 9th February 2016 - 10am to 12noon
- How to talk to camera
- Staging & Art Direction - dos and don’ts
- Discussion and feedback
Week 4 - 16th February 2016 - 10am to 12noon
- Personal Branding
Week 5 - 23rd February 2016 - 10am to 12noon
- How to market your video - SEO
- How to upsell on YouTube
- YouTube tricks and tips
When & Where
The Digital Marketing for Business Group
The Digital Marketing for Business Group is run by Jez Kay and Steve Counsell, who have over 50 years' combined experience in the digital arena, building websites, providing content marketing solutions and producing online content such as engaging corporate videos.
Their mission is to provide workshops which provide total satisfaction to all attendees, delivering the essential tools to realise optimal social ROI in business.