Typocircle Presents: 4Creative, 'What a load of blocks'
Event Information
Description
Alice Tonge, head of Channel 4’s multi award-winning in-house creative agency 4creative, talks about breaking with convention and the importance of taking risks.
Alice is the first female head of 4creative, a company she’s worked at for many years. 4creative’s mission is to make bold, risky, culturally potent work that pushes boundaries and stands up for diversity and inclusion.
Whilst at 4creative, Alice has been responsible for many high-profile campaigns, such as the Channel 4 rebrand and the 2016 Paralympics campaign “We’re the Superhumans”, which was a big all-singing celebration of super-ability, involving 140 incredible disabled stars. Along with winning 2 D&AD black pencils, the campaign has been adopted by the U.N. as a worldwide disability aid and is part of the national curriculum in UK schools.
Organiser The TypoCircle
Organiser of Typocircle Presents: 4Creative, 'What a load of blocks'
The Typographic Circle was formed in 1976 to bring together anyone with an interest in type and typography.
We are a not-for-profit organisation run entirely by volunteers. We stage a variety of type and typography related events including a series of diverse monthly lectures by well-known industry speakers, and the annual New York Type Directors Club exhibition. Previous speakers have included Trevor Beattie, Stefan Sagmeister, Ken Garland, Jonathan Barnbrook, Fred Flade, MadeThought, NB Studio, Anthony Burrill, Rick Poyner, Sir John Hegarty… the list goes on.
Besides being serious about type, we’re a very sociable organisation with a reputation for staging enjoyable events. We try hard not to come across as being stuffy or elitist. Membership is open to anyone with an interest in type and typography, and there are no entry tests or examinations.
