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UCL Masterclasses in Entrepreneurship - Marketing Strategy

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BASE King's Cross (UCL)

103c Camley Street

London

N1C 4PF

United Kingdom

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UCL Short Courses for Entrepreneurs - Marketing Strategy for Growth


Date: Thursday 5th July 2017

Venue: UCL (to be confirmed on registration)

Time: 9.45am to 5.15pm

Working on growing a startup or simply interested in the process and best practise around marketing strategy? Then this more advanced-level entrepreneurial marketing course is designed for you. In this action-packed one-day workshop you will learn a clear and easy-to-apply process for building a one-page marketing strategy that is designed to grow startups. Plus we'll cover how to implement a whole host of marketing activities and tactics - from digital advertising to PR and beyond.

ABOUT THE WORKSHOP

  • Who are the customers and what do they care about?

  • What marketing tactics should I use to reach those target customers?

  • How do I create a prioritised marketing strategy and action plan?

In this practical workshop, entrepreneur and marketing specialist, Christina Richardson (The Nurture Network) will take you through the nuts and bolts of effective marketing strategy for start-ups. Using easy-to-use frameworks and tools, as well as real industry examples, she will demonstrate how to identify who your customers are, how to make them love your brand, and how to reach them.

LEARNING OUTCOMES

- Understand the vital role of your customer in your marketing planning

- Have a clear method for building a growth-focused marketing strategy

- Understand how to use different marketing channels to grow a business

- Have a method for creating a clear and prioritised 1 page marketing plan

This workshop is open to all UCL students, staff and Base KX members who want to learn how to create a compelling brand and put together a marketing plan.


ABOUT OUR WORKSHOP LEADER

A bit about Christina – Christina spends much of her time working with entrepreneurs and startups with practical marketing training and on-demand marketing support, and is immensely passionate about supporting early stage entrepreneurs launch new ventures. She truly understands the entrepreneur's marketing challenge first-hand having launched & grown two of her own tech businesses (exiting one in 2015); but she also trained at Nestle - one of the world’s leading marketing organisations - and spent a decade managing brands like Nescafe, Robinsons & Mercedes. With The Nurture Network she has helped businesses across B2B, retail, fashion, consumer goods, luxury and tech. She is also a trustee for charity Breadwinners and is a passionate mentor for Bathtub2Boardroom.

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Location

BASE King's Cross (UCL)

103c Camley Street

London

N1C 4PF

United Kingdom

View Map

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