£10

UCL Short Courses in Entrepreneurship - Marketing and Branding

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UCL Base KX

103c Camley Street

London

N1C 4PF

United Kingdom

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Marketing and Branding

Date: Thursday 30th November

Venue: UCL Base KX

Time: 9.30am to 5.00pm

Working on a start-up idea or intrigued by marketing and branding? This action-packed one-day workshop will give you the foundations to develop a start-up brand that your target customers love and show you how to create a marketing plan to reach those customers.

About the Workshop

  • Is there a market for your idea?
  • Who are the customers and what do they care about?
  • And, most importantly, how do I reach those customers with my start-up?

In this practical workshop, entrepreneur and marketing specialist, Christina Richardson (The Nurture Network) will take you through the nuts and bolts of effective marketing for start-ups. Using frameworks and toolkits, as well as industry examples she will demonstrate how to identify who your customers are, how to make them love your brand and how to reach them.

Objectives:

- Assess a business idea and research its viability – is there a market for it?

- Understand segmentation and a method for competition mapping

- Understand the importance of your customer and have a method for defining them

- Understand what branding is and have a method for developing your own

- Learn the practical marketing steps for running your MVP/market test

- Understand the different marketing channels available to reach customers and build an initial tribe.


This workshop is open to all Students and Staff at UCL who want to learn how to create a compelling brand and put together a marketing plan.

How do I register?

Participation is free but we do require a £10 deposit which will be refunded upon attendance. Places are limited to 30 people. Please register using the link above.

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UCL Base KX

103c Camley Street

London

N1C 4PF

United Kingdom

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