Media pitching training, online webinar – Pitch Craft – how to pitch to the media and secure high profile press coverage, UK

Book your place in return for a donation to Homeless in Teignbridge Support (HITS) Foodbank. The foodbank provides support for people in need throughout Teignbridge, Devon. For more information, visit: https://hitsfoodbank.org/ Registered Charity Number 1097540.

ONLINE, PLEASE NOTE THIS PITCH CRAFT SESSION IS TAILORED FOR #UKMFG UK MANUFACTURING

Want to know how to pitch to the media to secure press coverage? Looking to improve your skills, secure better results and crack the national press? Or, do you simply want to build your confidence and even learn to love pitching? Don’t miss Pitch Craft.

Come along and join a supportive group ONLINE to learn how to pitch and sell in your story to the media to secure high profile media coverage for you, your business or the business you work for.

Join Ellen Carroll for this interactive and highly practical Pitch Craft course. Ellen will guide you through the art of Pitch Craft – to help you step out of the shadows and step up with PR that PAYS.

Ellen will share her experience and Pitch Craft expertise gained from over 22 years’ of pitching and securing press coverage right across the media landscape from the likes of BBC Breakfast and Radio 4, FT, The Times, Telegraph and Guardian, Marie Claire, regional newspapers, glossy and business magazines, blogs, trade, online and broadcast media.

You’ll Learn 

• The value of earned press coverage • The challenge of pitching and selling in your story• Mistakes to avoid • Opportunities and why good Pitch Craft is needed – what makes a good pitch • How to research the press and media contacts with tips on building your press list • Opportunities to secure press coverage from features to interviews, articles and everything else in between • The power of the hook and crafting a great story • How to craft and structure your pitch• The importance of the subject line • Vital information to include • How to provide extra value and make it easier for the media to use your pitch • Advice on timing• How to pitch: guidance on email, telephone, and social media pitching • Relationship-building for long-term success • Building on your success, what next and how to amplify your press coverage • Dealing with rejection • Building confidence and Pitch Craft expertise• Sharing and celebrating your success.

During the online course, there will also be:

Real-life examples of successful pitches 

Live feedback on a selected pitch

Top tips on securing press coverage 

Q&A and plenty of time to share your experiences, gain feedback and join in on discussions.

***ADDED EXTRAS, including free Facebook group for you to share your successes, get feedback on your pitches, and be alerted to opportunities.

The Pitch Craft course is for you if you work in UKMFG UK Manufacturing: 

• You’re a PR or comms practitioner (in-house, agency or freelance) new to pitching, and want to gain more confidence, learn to love pitching or get better at pitching to achieve better results and more press coverage • You’re a business owner, entrepreneur, business leader or expert who wants to step out of the shadows and secure more high-profile press coverage for yourself and/or your business.

Results

As a result of attending this practical session, you’ll come away with a completed pitch to sell into the media and have renewed confidence and enthusiasm.

All attendees will also be invited to join the free PR that Pays Facebook group to share successes.

What previous delegates say about Pitch Craft 

“Brilliant, so informative, thank you.”

“Great to see and hear different points and ways of pitching. Given the confidence to know what works in a pitch, new opportunities to explore and what to avoid.”

"Loved it! So much more than how to craft a pitch.”

“Fantastic session, really useful and full of lots of helpful tips for producing high quality pitches. As a relative ‘newbie’ to PR, I have learned lots and am looking forward to implementing!”

"This was really helpful, thank you. Pitching is always the bit I dread and the bit that clients feel most keen on! This has made me feel more confident in what I'm doing and given me ideas as to alternative approaches I might be able to take in future."

"Short and sweet, yet covered a LOT of details. Really appreciated it started with the basics and then the Q&As built on those. Brilliant, thank you."

What the media say about Ellen:

“Understanding the kind of content that a particular journalist needs is key to success as a PR. Many don’t get it right but Ellen is one of the PRs who does. She knows what makes a good story and just how to get the attention of us hacks! Highly recommended.”

Is Pitch Craft accredited?

Yes, this training workshop is accredited by the PRCA and both PRCA and non-PRCA members can log 10 CPD points for attending the webinar. You will also secure extra CPD points for accessing the extra online resources. Pitch Craft is also pre-approved for CIPR CPD and you can log 5 CPD points for attending.

What to expect?

On booking on to the Pitch Craft course, you’ll receive a welcome email and questionnaire to fill in, including an example pitch you have been working on to get feedback and be asked to complete a questionnaire – to ensure you get the most out of the session.

What's included?

Webinar training, access to a free Facebook group for extra support and feedback. You will also be given access to an online community with extra resources, including tips, practical exercises, and templates. 

What should I bring?

Make yourself comfy with a cup of tea or coffee and join us online. Have a pen and paper at the ready. 

*One free place per workshop (no donation required) is given to someone early on in their PR and comms careers who simply can't afford the fee/not financially supported for training by their employer. This is on a first-come, first-served basis and is just our way of trying to do a little bit to encourage greater diversity in the PR/comms industry and to support those from a working class / low socio-economic background. Email: ellen@nelliepr.co.uk to find out more. 

Want to book for your team? 

If you want to book this or a bespoke media pitching workshop for your team, please contact Ellen to discuss.

Is my ticket refundable or transferable?

Your ticket is transferable to another person – just contact the organiser to arrange.

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