Ultimate Digital Marketing Training - Online Course

Master digital marketing with expert strategies in SEO, social media, copywriting, and email marketing to grow any business.

Digital marketing is at the heart of modern business success. Whether you’re looking to boost brand visibility, increase conversions, or connect with the right audience, this course provides in-depth knowledge of social media, SEO, content marketing, and paid advertising. You'll explore platform-specific strategies, copywriting techniques, and data-driven decision-making to maximise engagement and ROI.

With a focus on result-driven marketing, this course takes you through the latest industry practices, helping you understand customer behaviour, analytics, and automation tools. By the end, you’ll have the skills to craft compelling campaigns, optimise for search engines, and leverage the power of digital marketing to drive business growth.

Learning Outcomes

• Understand digital marketing fundamentals and audience engagement strategies.
• Master SEO, content creation, and paid advertising techniques.
• Develop data-driven marketing strategies for business growth.
• Utilise automation tools for efficiency in digital campaigns.
• Enhance brand presence across multiple online platforms.
• Implement conversion optimisation and customer retention tactics.

Course Curriculum

Module 1-3: Digital Marketing Foundations

• Introduction to Digital Marketing
• Growth Hacking
• Customer Journey

Module 4-6: Content & SEO

• Content Marketing
• SEO
• Email Marketing

Module 7-21: Social Media Marketing

• Facebook, Instagram, Twitter, YouTube, LinkedIn
• Pinterest, Snapchat, Threads, WhatsApp
• Reddit, Quora, TikTok, Twitch, Discord, Telegram

Module 22-25: Copywriting & Design

• Copywriting
• Adjusting Copywriting for Various Platforms
• Importance of Design in Social Media Marketing
• Mobile-First Marketing

Module 26-28: Paid Advertising & Analytics

• Google Ads
• Google Analytics
• Facebook Ads

Module 29-40: Strategy, Automation & Career Growth

• Social Media Strategy & Posting Frequency
• Branding, Positioning & Customer Behaviour
• Affiliate & Influencer Marketing
• Digital Marketing Automation Tools
• Crisis Management & A/B Testing
• Data Privacy & Compliance
• Data-Driven Decision Making
• Customer Retention & Loyalty Programs
• Video Marketing

Who is this Course For?

• Business owners wanting to improve online marketing strategies.
• Marketing professionals looking to enhance their digital expertise.
• Freelancers aiming to expand their service offerings.
• Aspiring social media managers and content creators.
• Copywriters keen to refine digital marketing skills.
• Entrepreneurs eager to scale their online presence.
• Career changers exploring the digital marketing industry.
• Anyone interested in monetising social media platforms.

Career Path

• Digital Marketing Manager – £40,000–£60,000/year
• SEO Specialist – £30,000–£50,000/year
• Social Media Manager – £28,000–£45,000/year
• Content Marketing Specialist – £32,000–£50,000/year
• PPC Advertising Specialist – £35,000–£55,000/year
• Email Marketing Manager – £35,000–£50,000/year