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Uncovering The Value of Data to Drive Business Growth

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General Assembly London

114 Whitechapel High Street

London

E1 7PT

United Kingdom

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Description

Effective data-driven marketing is hard, but it doesn’t need to be. Data helps us make better, smarter decisions in marketing and in business. During this keynote, you will learn what to track, how to track it, and what it all means. Come with questions and meet fellow marketers.


    • Get insight into vanity marketing metrics vs. effective marketing metrics
    • Understand how to reduce uncertainty and recognize actionable data within your business
    • Take away tools that'll help you improve at performance marketing fast


What You’ll Take Away:

Learn how you can leverage data in your role. Our expert panel will cover real-world scenarios in which data has driven business success, discuss how data can be a powerful weapon for problem-solving, and share their insights on exciting career opportunities in data.

Why It Matters:

According to a Forbes article, “2017 will be the year big data goes mainstream … whether gathering data on the front end or making big decisions in the C-Suite, every single person in your organization must buy into the value [data] analytics brings”.

Data is everywhere, and it affects not only how we run our businesses, but how we live as individuals. Understanding the ways you can leverage data in your personal and professional life can help you find key insights, make smarter decisions, and elevate your career.

Agenda:

    • Check-in & Networking 12:30 - 12:40 pm
    • Keynote 12:40 - 1:20 pm
    • Q&A 1:20 - 1:30 pm


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Date and Time

Location

General Assembly London

114 Whitechapel High Street

London

E1 7PT

United Kingdom

View Map

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