We have never had so much choice: on our screens and streets, we are bombarded with new brands, products and services. Retailers need to learn how to pick through this noise to stand out. Which is why the role of the editor is more important in retail than ever. This session will explore why stores, online and offline, should be approached like magazines, how brands can use editorial to enhance their offering, and what can we learn from the best in the game?
Jeremy Langmead, Creative Director, Mr Porter
Pandora Sykes, Fashion Features Editor, Sunday Times Style
Georgia Harding, Founder, Semaine
More to be announced...
When: Tuesday, 4th October, 18 30 - 21 00
Where: Clerkenwell London, 155 Farringdon Road, EC1R 3AF
All ticket sales are supporting the UK charity Sands