Understand Chinese Parents

This workshop helps online English teachers to get more bookings through better insights into Chinese students and their parents: what are their aspirations to learn English, how do they choose online platforms, and evaluate teachers. Based on these insights, attendees can better position themselves, select the right mix of teaching platforms, create matching profiles and evaluate the right channels and partners to promote themselves.

Aimed at:

• Online English language teachers who want to have more bookings from Chinese students consistently.
• New online English language teachers who want to get immediate bookings from Chinese students.

Workshop Outcome:

• You will have an overview of the process of going independent teaching.
• You will understand the context and expectations of Chinese parents - what they know and what they don't know.
• You will understands how Chinese parents view and react to the recent education policy.
• You will brainstorm and learn various ways to improve understanding of Chinese parents and influence them.
• You can register your interest for parent-teacher networking opportunities in the future.
• You will get a survey questionnaire in Chinese for Chinese parents after you contribute to survey questions.

Unique offering:

The workshop offers insights into how Chinese parents see online tutoring of English. It is based on real interviews with Chinese parents and students and reliable facts and figures. The action list distributed after the workshop enables you to take some practical and immediate actions.

Agenda: This is a one-hour interactive online workshop with the following agenda:

• Culture and culture perceptions
• Meet the family: take a house tour, discover some modern changes and their implications for online English learning
• Meet the parents: why do parents invest in children’s English education, how do they choose online platforms, how do they choose and evaluate teachers, why do they keep the same teacher?
• Meet the children: what get them excited
• Action plans and brainstorming session
• Question and answer session