Understand Your Customer and Build Marketing Activity FAST | Signature Mar...

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The Firestation Enterprise Centre (TEN)

2 Salt Lane



United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description


In this heady communication world, the one thing that’s missing is this…BIG PICTURE MARKETING!!

Building a business requires clarity, vision and the ability to deliver. Without a roadmap or guidance though, the process can be overwhelming.

The Signature Marketing Programme is A Unique 9 Step Approach

Join Us for One Session or Learn all Nine

If you want to market your business, you need to roll up your sleeves and put some new tools and techniques into immediate action. We’re putting an end to scare tactics and get rich quick sensationalism, by taking a 360-degree look at business marketing that covers traditional marketing principles, sales navigation, customer care and business understanding.

The full Signature Programme is broken down into nine sessions, delivered over 90 days. You may opt to take one, two or all nine sessions as desired as each is designed to stand alone. That said, you will greatly benefit by taking all sessions to truly revolutionise your marketing activity, but this flexibility allows you to work around knowledge gaps and commitments.

You are encouraged to apply what you learn to YOUR business. It is this practical application that makes The Signature Marketing Programme stand out, as all too often people struggle to apply what’s learned in the classroom to their own business.

Each is held at The Enterprise Network in Salisbury, easily accessible from Dorset, Hampshire or Wiltshire with good road access and local parking. Each is a practical learning, action-packed workshop running for three hours.

Download the full curriculum from our website or book one, several or all of the sessions here to join like-minded businesses wishing to Get More Customers in 90 days.

Session Topic - Understand Your Customer and Build Marketing Activity FAST

This is about targeting effectively and removing any barriers to purchase by achieving customer insight and understanding the process they go through when making a purchase. With this knowledge, you can work out which activity is going to be more profitable. How do you sell benefits not features and what metrics can you convey so that you demonstrate customer value which will help you influence others, and in turn convert more sales.

Topics include:

  • Identify your most profitable customers
  • Understand how your customer ticks to drive results
  • Using FAB
  • Develop three customer personas
  • Identify the most important messages to remove conversion barriers
  • Discover how to ‘reach’ your customers


Further Dates Include:

17 July - Navigate Promotional Channels | Social media and working with journalists

This event is for you if...

  • You run your own business and manage your own marketing with no formal training
  • Your role within a business incorporates marketing, but you have no formal training
  • You work in a specific marketing role within a business /charity/not-for-profit organisation with no formal training
  • You have responsibility for a marketing function/team within a business and wish to understand more about how it can best work
  • You are looking to inspire others who have an established business in the B2B or B2C environment

Whether you want to turn a part-time enterprise into a full-time business, grow an existing company, or whether you wish to increase marketing professionalism, this programme will teach you how to:

  • Define your business vision and clarify goals to grow a business that’s 100% aligned with your values

  • Understand and measure your numbers, so to charge what you’re worth, increase profits, and make smarter strategic decisions

  • Increase marketing activity with smarter, more consistent action, with focused, planned, timed routines

  • Build trust and audience engagement whether with new or existing customers

  • Create outstanding customer experiences

  • Craft a unique, persuasive brand with more compelling messages

  • Navigate the complex world of online and offline marketing

  • Learn proven marketing strategies and understand which tools to use

  • Leverage your unique strengths to inspire those you work with

  • Automate processes and heaps more


What's included?

  • Refreshments and light bites

  • A workbook which will become your key marketing action plan to implement back in the workplace

What are my transport/parking options for getting to and from the event?

There is a public carpark in Salt Lane or you can use the larger carpark in central Salisbury behind Castle Street

How can I contact the organiser with any questions?

Email us at hello@themarketingmenu.com for any questions

What's the refund policy?

We will refund the full amount if you let us know before 7 days ahead. Regretfully we cannot offer refunds after this time but you are welcome to swap to another date. In which case please email us.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

That's fine

Do I need to bring anything

Nothing bar your enthusiasm although a laptop may be useful

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Date and Time


The Firestation Enterprise Centre (TEN)

2 Salt Lane



United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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