Will there be any refreshments

Yes, the workshop includes tea, coffee, water and pastries.

Thursday, 5 June

Understand your target audience: Make your marketing mean something

Get clear on who you're talking to and how to connect with them. A practical, hands-on workshop for start-ups and growing businesses.

By Laura Thompson

Date and time

Thu, 5 Jun 2025 09:00 - 11:30 GMT+1. Doors at 8:45am

Location

WDR Ltd

60 London Road Horsham RH12 1AY United Kingdom

Refund Policy

Refunds up to 7 days before event

Agenda

9:00 AM - 9:20 AM

Arrival & introductions

Settle in with a coffee / tea and meet fellow attendees. Overview of the session and what you'll take away

9:20 AM - 10:40 AM

Understanding your audience and building your Ideal Customer Profile (ICP)

Explore the different between your target market, ideal customer profile and buyer personas - with real examples. This will be an interactive session using guided worksheets to define your own audie...

10:40 AM - 10:50 AM

Quick break

10:50 AM - 11:10 AM

From awareness to action: The marketing funnel

Learn how to map your Ideal Customer Profile across a simple marketing funnel - turning insight into action.

11:10 AM - 11:30 AM

Networking & wrap up

A chance to connect, ask questions, and reflect on the session.

About this event

Event lasts 2 hours 30 minutes
Free venue parking

If your marketing isn't getting the traction you hoped for, you might be speaking to the wrong people or using the wrong message.

This is an in-person and interactive workshop designed for start-ups and SMEs who want clarity on the clients they're targting and how to connect with them.

You'll learn to:

Define your target market, ideal customer and buyer personas - and know the difference across the 3 layers.
Identify what your audience really cares about and how to speak their language.
Apply a practical framework that helps you translate audience insight into meaningful marketing activity.
Explore real-life marketing funnel examples to guide your next steps.

Expect a hands-on session with the chance for networking with peers.

Start work on your marketing strategy and remove the overwhelm.
Make your marketing mean something!

Have a business friend you'd like to bring?

Add FRIEND33 to your cart and get a 33% discount on two tickets for you and a business friend.

Organised by

Laura Thompson