Understanding and Communicating the Value of Your Idea II

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Event description
Second Value Proposition Canvasing workshop exploring the concepts encountered in part one in more depth

About this event

*Please note that this is the second workshop in a two part series. Part one takes place on 03/02/21*

This workshop builds on the Value Proposition Canvas basics you learnt in the first session–helping you find out even more about how best to utalise this simple, powerful, tool to help capture and understand the true value your customers gain from using your products and services.

Course Content:

• Presenting your VPC

• Testing your canvas

• Facts vs Assumptions

• Developing ROI models from your canvas

• Developing a persona for your target customer(s)

• When to update your canvas


Two 2 ½ hour workshop sessions with practical exercises. Attendees are expected to view a video and complete preparatory reading prior to the session.

Workshop Leader Biography:

John Cooke is an experienced entrepreneur and start-up specialist having worked directly with over 150 founders of early-stage businesses in the last 5 years – delivering 121 coaching, workshops and consultancy. Prior to this John headed up Business Development for Vistage (the World’s largest CEO coaching organisation). Before Vistage, John setup and ran his own software business in the UK and USA (raised over £1mill in investment, sold skills management solutions to enterprise clients direct and through partners, including IBM) before selling the business to a US company. John started his career at IBM and spent 8 years at Microsoft.

Registered attendees will be sent a Zoom link for the workshop and the preparatory work prior to the session taking place.

Date and time


Online event

Organiser Midlands Innovation Commercialisation of Research Accelerator (MICRA)

Organiser of Understanding and Communicating the Value of Your Idea II

MICRA is creating a spinout and start-up ecosystem that will accelerate the universities’ innovations to market by creating a joint pipeline of scalable investment opportunities and creating jobs growth across the Midlands.

Partner organisations include, universities of:

  • Aston
  • Birmingham
  • Cranfield
  • Leicester
  • Loughborough
  • Keele
  • Nottingham
  • Warwick

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