The Cheung Kong Graduate School of Business, Europe, the Flanders-China Chamber of Commerce and the EU China Business Association have collaborated to offer forward-thinking, China-focussed European executives the opportunity to gain greater insight into China's next move.
'Understanding China’s Next Move' will focus on concepts and practice of innovation and entrepreneurship in China, and may inspire you with answers to the above puzzles. Innovation-themed topics ranging from globalization of Chinese companies, science & technology innovation, marketing innovation, as well as first-hand innovation cases from Chinese companies will be elaborated in width and depth by CKGSB’s world-class faculty.
The program offers senior management both a detailed look and a broader context for China-related business issues facing global firms operating in and outside of China. We want to make sure that you not only understand what is occurring here right now, but also can predict where the opportunities are going to be in the days and years to come. As innovation and entrepreneurship are becoming “twin engines” of China’s growth under its new normal, the 2016 UCNM programme, focusing on the most up-to-date topic, is custom designed for you in addressing the challenges and seizing the opportunities in the fast-changing Chinese market.
By immersing participants into the China’s contemporary context with a global perspective, CKGSB helps explore the key elements of China’s social and business environment. You will learn from CKGSB’s world-class faculty in the classroom and benefit from the rich experience of industry speakers. You will investigate various case studies and become involved in team projects, group discussions, company visits and cultural activities. You will also learn from and network with high-profile executives from China and around the world.
Welcome by Ms. Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce
China’s 13th Five-year Plan and its business opportunities: Latest insights of the Chinese government plan & how European business can benefit from many opportunities arising from it.
Win in China: Go to China Strategy and Business Models (with case studies and group discussions): Analysis of multiple business models across a variety of industries will demonstrate exactly what it takes to establish your brand, grow your consumer base and win in China.
Networking Lunch with Guest Speaker.
Chinese Consumer Behaviour and its Business Opportunities: This session will analyze the latest trend of Chinese consumer behaviours at the mobile internet era and how it differs from western consumers. We will also study how to capitalise on the business opportunities that are presented by the unique consumer behaviours in China
E-commerce & Digital Strategy in China: With the increasing focus on the internet as the platform for business leaders, learning how to successfully operate online products and services is essential for any forward thinking business.
Cross Cultural Management & Negotiation under Chinese Context: It is essential to understand how to work with and manage cross cultural teams that do business with China to ensure effectiveness and results.
Award certificate from both CKGSB and Flanders-China Chamber of Commerce
For the programme brochure, please click here.
For more information please contact:
- Bo Ji, Program Director, CKGSB: email@example.com
- Gwenn Sonck, FCCC: firstname.lastname@example.org