This session is designed to help you understand how to develop a career in digital marketing, or to advancing your career further. The session will help you understand how to;

• Stand out from the crowd in today’s workforce;
• Climb the career ladder in digital marketing;
• Understand the do's and don'ts in marketing professionalism and tactics.

Join Thomas Empson, our Digital Marketing Course Lead, for a 75-minute workshop to understand the role of digital marketing within businesses today.

This workshop will give you a taster into our Introduction to Digital Marketing Unit, which  forms the  first part of our full  Award in Digital Marketing.  At the end of the workshop, you can decide if a short introductory unit is what will help you advancing your career, or if you would like to do the full award.

About our digital marketing qualifications.

Award in Digital Marketing, Level 2 (Intermediary), 55-hours

Enhance your understanding of useful and practical digital marketing principles alongside exploring the role of marketing within businesses. You will learn to review the external context and pressures influencing digital marketing today. This Award is made up of the three stand-alone units below…

Introduction to Digital Marketing, Unit 1, Level 2 (Intermediary), 9-hours

Within this unit we explore the role of marketing for businesses in attracting and retaining customers. We discuss marketing's interaction with other business functions using real examples of digital marketing.

The Introduction to Digital Marketing Unit was a great short course to study, packed with lots of content. The lecturer, Thomas, was very clear, concise and structured the lessons well, providing additional links for extended learning after every lesson.

Savannah, Kickstart Scheme Employee

The Marketing Environment, Unit 2, Level 2 (Intermediary), 24-hours

This Unit will explore the growing external influences on digital marketing trends. It discussed the application of the marketing mix across digital touchpoints to target customer segments based on their digital behaviours.

Developing a Marketing Plan, Unit 3, Level 2 (Intermediary), 24-hours

In this unit, we challenge you to identify your competition and establish your strengths, weaknesses, opportunities and threats. We then explore key external factors and trends to consider before positioning your brand in the marketplace.

This session is designed to help you decide if you wish to undertake a short course or the full award  at our Intermediary Level 2 whilst working towards completing the first assignment with a subject specialist.  

Dagile is availible to anyone who is employed, self-employed or on the kickstart scheme and work and/or lives in London.