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Understanding Enterprise, Entrepreneurs and Small Business - Book Launch

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Ulster University (Belfast campus)

25-51 York St

BT15 1ED

United Kingdom

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Come along and hear from Simon Bridge and Ken O'Neill about the new edition of their book which has been revised to take into account the latest thinking and research and provides a critical introduction to enterprise in its broadest context, particularly its application to business through entrepreneurs and small business. Presented in three parts, this book examine traditional approaches to enterprise, new perspectives on the subject, and the success or otherwise of government policy.


11:45am Arrival

12pm Welcome Professor Mark Durkin, Executive Dean, Ulster University Business School

12:10pm Keynote: Which new firms survive - Strategy Entrepreneurship or Gamblers’ Ruin? by David Storey, OBE, Professor Emeritus of Enterprise, University of Sussex

12:30pm Professor Ken O'Neill & Professor Simon Bridge

12:45pm Refreshments and networking


Keynote Speaker Biography

Ranked as the highest non-US scholar in Entrepreneurship, his book Understanding the Small Business Sector, published in 1994, is in ninth place overall in the Entrepreneurship “core works” – again the highest place for a scholar with no US affiliations.

He has received the International Award for Entrepreneurship and Small Business Research from the Swedish Council and has also been honoured by the International Council for Small Business. He was a Member of the UK’s Small Business Council which advised the government on small business policy-making and is Consultant to a number of governments, the OECD, World Bank and the EU.

The launch event is an opportunity for networking and for purchasing a signed copy of this updated edition.

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Ulster University (Belfast campus)

25-51 York St

BT15 1ED

United Kingdom

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