**Birkbeck students only**
Google has revolutionised commerce, so to not understand Google, is to not understand business. The Understand Google (UG) Course, delivered by Frederic Kalinke (ex-Google) is a practical workshop that will equip you with the knowledge to fully exploit Google’s products, as well as other digital marketing strategies. You will learn the differences between online and traditional advertising, Search Engine Optimisation (SEO), Google AdWords, Display Networks, Social Media advertising, YouTube. You will leave with an understanding of 35+ key digital marketing concepts and have practical experience of Keyword Planning.
For more information, see Convertd Digital Marketing Course.