Understanding Green Claims

Join us for a practical session looking into the green claims regulatory landscape and what this means for fashion and textile businesses globally.

This webinars content is aimed to help brands, retailers, and suppliers navigate the legal and reputational risks associated with environmental marketing. The content will break down current rules, upcoming changes, and how to communicate sustainability with your consumers that is accurate.

What’s Included?

• Green claims overview - What would be considered as a green claim and where businesses misinterpret advertising
• UK and EU regulatory landscape - Key rules under the CMA, UK Green Claims Code, EU Green Claims Directive and EU Empowering Consumers for the Green Transition Directive
• Other key global green claims legislation
• Examples - We will cover examples of misleading claims and how to avoid them
• Best practice guidance - How to substantiate claims and communicate environmental benefits clearly
• Future developments - Considerations to align with future expected obligations
• UKFT support - Tools, resources, and guidance available to help members navigate upcoming changes

Who should attend?

Compliance teams, sustainability teams, product development etc at brands, retailers, suppliers and manufacturers.

UKFT Members - Free

Non UKFT Members - Cost to attend

The webinar will be recorded and sent to all those who registered

COMPLIANCE 101

Welcome to UKFT’s Compliance 101 Series. We are excited to introduce this series, designed to support and guide businesses in the UK fashion and textile industry through the landscape of regulatory requirements. This series includes webinars, accompanied by detailed guides and resources, aimed at helping you understand and navigate the standards and regulations affecting our sector.

Each webinar session will outline the topic, provide practical insights and offer actionable steps to help you implement these practices within your business. The webinars will include an open Q&A session, allowing you to engage with UKFT and industry experts to get your specific questions answered. Alongside the webinars, we will provide guides and resources that provide detail about the regulations. These materials will cover regulatory standards, explain the regulations impacting the UK fashion and textile industry and offer guidance on the obligations for your business, including what you need to comply with and when. Additionally, we will provide practical advice to help you implement compliance measures effectively.

Our goal is to offer practical support that facilitates the implementation of compliance strategies. The accompanying guides and resources are designed to ensure UKFT members have the tools and information needed to meet regulatory requirements. Throughout the series, we will feature organisations that provide services to support or manage compliance with regulations. These organisations will be recommended for their expertise and may also participate as speakers, sharing their insights and offering advice.