Looking to win new business overseas? Internationalising your website can be the ideal first step.
Join us for this event to help you improve your website and become successful overseas. Learning the practical steps to use the web as a new channel for international markets.
70% of world internet users search in languages other than English. If you are running an English based website you can take steps to become more visible. Your website is an essential channel to showcase your products and services overseas.
Led by an expert in international websites and effective communication. this workshop will provide hints and tips on free tools and leading-edge web techniques. To structure, design and optimise your website for international visitors.
The topics covered during this workshop will include:
- International website optimisation and the process behind it.
- Creating solid foundations. A blue print template in ensuring your website is visible overseas.
- How to find out what people are typing in to search engines in different countries.
- Optimisation action plan
- How Google decides which websites to place in its results
- How to optimise a website page to appear high up in the Google results
- How to ensure your website optimisation is targeted to local markets
- How to measure results - tools, tricks and tips. Measure the time and effort you invest in to your international website optimization.
We advise you bring a laptop with you to this event as some practical work on your website is required.