Understanding personality types & the rise of Gen Z

It's not you, it's me: understanding personality types & the rise of Gen Z

A tourism and hospitality masterclass

Having grown up in a world of unprecedented connection, Generation Z is a generation defined as curious, creative and worried about the future.

As employers, hospitality and tourism businesses need to ensure the right career paths and environments are being created to not only attract this generation into the workforce, but to ensure their success.

In this masterclass, Generation Z expert and futurist Chloe Combi will discuss who this demographic really are, the unique influences that have informed their world view and why employers should sit up and take notice.

Our digital masterclass is a format perfectly suited to unpacking the mystery and potential of Generation Z.

Agenda

11:55 - 12:00 Logging on

12:00 - 12:05 Welcome

Alexander Rushton, Hospitality Programme Lead, Be the Business

12:05 - 12:10 Understanding different personality types

Jon Yantin, Hospitality Strategist, Stake Concepts

12: 10 - 12:20 It’s a zoo around here: the new rules for better communication

Jon Yantin, Hospitality Strategist, Stake Concepts

12:20 - 12:40 The new workforce: Getting to know Generation Z

Chloe Combi, Writer, Speaker, Futurist, Problem Solver

12:40 - 12:45 Q&A

12:45 Close

What will be discussed?

1. Understanding personality types
2. Getting to know your team
3. Tailoring the way you communicate
4. Who are Generation Z
5. Effective leadership through communication

What will you learn?

1. What are personality types
2. Why you should know and understand the different personalities in your team
3. Are you a lion, dolphin, elephant or monkey
4. How to get the best out of your staff
5. Who are Gen Z's and what motivates them

What will you gain?

1. Understanding of big business strategies that can be applied as small business tactics
2. Increased confidence to become a more effective leader
3. Support in overcoming business challenges
4. The stories of business leaders like you
5. Becoming part of a national movement to support business recovery

Who should attend?

Tourism and hospitality business owners, leaders, MDs, GMs and senior managers motivated to improve business performance and rebuild their businesses and our local economies.

Speakers

Alexander Rushton, Hospitality Programme Lead, Be the Business

Alex Rushton leads the Be the Business Collaborative Networks for Hospitality & Tourism programme. Alex spent his early career in project management before moving into the events industry where he designed and delivered a wide range of training and conference events before moving to direct large-scale international congresses and trade shows. He is now working nationwide to support the tourism and hospitality sectors as part of the Be the Business national movement.

Jon Yantin, Stake Concepts

Jon is a senior hospitality professional with over 25 years’ experience across hotels, restaurants, bars, clubs and casinos. Having worked in corporate, entrepreneurial and NASDAQ listed organisations, Jon brings a wealth of sector experience, specialising in business planning, fundraising, site selection, conceptualisation, licensing, operations, development and launch alongside strong commercial acumen and in-depth operational understanding. Today Jon operates Stake Concepts, a boutique advisory firm and is currently advising a range of hotel developers and operators across the UK and Europe.

Chloe Combi, Writer, Speaker, Futurist, Problem Solver

Chloe Combi is a writer, speaker, consultant and generational expert. She has written for all the major publications in the UK and has a column in Vice magazine on youth issues. Her book Generation Z was a critical success and the research has become invaluable to global brands and companies including Porsche, the UN, Barclays, ECB, Coca-Cola and many more. She is currently writing two more books, and developing two television series. She speaks around the world on her research, helping companies to understand and future-proof in a rapidly changing world and has just returned from the USA where she was advising on a presidential campaign. 

What is the Tourism and Hospitality Masterclass Series?

A series of 8 online masterclasses that will discuss the big business strategies that can be applied as small business tactics. Sessions will support you in continuing your business recovery and feature the stories of business leaders like you.

Getting to know your revenue streams: who are your customers really? (17 November 2020)

Designed to help you understand the importance of customer profiling and develop greater insight into revenue streams.

My business. My people. My responsibility. (19 November 2020)

Learn about the link between your company's culture and brand, improving staff engagement and supporting future career paths. Find out more.

It's not you, it's me: understanding personality types and the rise of Gen Z (24 November 2020)

Access insight on how to get the best out of your staff, understand who Generation Zs are and learn what really motivates them. Find out more.

Market mapping and competitive collaboration: rebuilding our economy together (26 November 2020)

Learn how to use market mapping to plot market position, see who your competitors/complementors are and analyse collaboration opportunities. Find out more.

Contact

Event enquiries: hospitality@bethebusiness.com.

To find out more about Be the Business’ tourism and hospitality work, please contact Alexander Rushton, Hospitality Programme Lead via: alexander.rushton@bethebusiness.com.

For more information about Be the Business, please visit bethebusiness.com.