Nadia Mursal is a highly experienced and performance-driven marketing leader with over 16 years of success delivering impactful, award-winning campaigns across the travel and retail sectors. As Strategic Director at IFF Digital, she leads strategic initiatives that harness digital innovation to unlock growth and elevate brand performance.
Known for her data-led, customer-first approach, Nadia has built a career around helping organizations translate digital opportunities into sustainable, measurable results. Her work bridges strategy and creativity, always with a clear focus on driving ROI and enhancing customer engagement.
Beyond her professional role, Nadia is deeply committed to championing equity and representation in marketing. She is a proud member of BRiM (Black Representation in Marketing) BLOOM, a PPC LIVE Ambassador and a facilitator of Google’s #IamRemarkable initiative, where she supports individuals—particularly women and underrepresented groups—in building confidence around self-advocacy and leadership.
Whether she’s building strategy in the boardroom or sparking empowerment in community workshops, Nadia brings authenticity, energy, and a deep belief in the power of inclusive marketing to create meaningful change.
