Understanding your Customer: NatWest Business Builder Workshop

Understanding who your customer is vital to ensuring your business operates as efficiently and profitably as possible, but with customer behaviour being so fluid – especially just now - remaining valuable to customers’ needs to be a regular focus.

Join the NatWest Business Builder Team as we explore the different ways you can focus on the problem you solve for your customer, ensuring that what you’re investing precious time and resource into is going to keep them coming back, as you adapt with them. We’ll talk about the why’s, the where’s and the how’s of Customer Discovery so that you come away with a solid understanding of what your next steps and techniques will be to continue to serve your customers.

About James:

As businesses across Devon continue to restart, rebuild and recover, NatWest’s Local Enterprise Manager, James Court will be supporting entrepreneurs to move forward into 2021 and beyond.

In his role at NatWest, James works with many local organisations to champion the potential of businesses and support entrepreneurs as they develop and grow. This may be through one-to-one support or through networking and facilitating connections with his business network/community.

James will be running regular events and will also support new and developing businesses achieve their potential through NatWest’s Business Builder Programme. The digital tool is on hand to provide help with all aspects of getting new businesses off the ground and ready to scale with a wide range of online learning, workshops and events.

As we move deeper into 2021 and beyond, James will also provide specialist support to female entrepreneurs and those in sustainability focussed enterprise as part of NatWest’s commitment to supporting women in business and our commitment to meet the climate challenge.

James has over 21 years’ experience of working with SMEs from start-ups to corporate sized businesses. In 2020 he won the Exeter Living Award for Business Services. Creating the popular #NatWestBoost networking event, helping to support the thriving local business community across Exeter and beyond. He is a regular contributor for GROW Magazine Exeter, writing a monthly column and is passionate about championing entrepreneurship, helping people scale-up their ventures and achieve their potential.

Booking/Joining information

This is a Zoom webinar - details will be sent to you 24 hours before the session via email.

The session will be recorded for BIPC Devon's archive. You are free to leave your cameras on or turn them off as you prefer. There will be a chance to ask questions during the session, which you can do via video/audio or by using the Zoom chat function.

If there is anything we can do to help you access this session more easily, please do get in touch at bipc@librariesunlimited.org.uk.