When: Thursday 16th October at 10am until midday
Where: Foundry, Poole
Problem to be solved: Are you engaging with your customers and trying to solve the problems that are really important to them?
When was the last time you reviewed your service/ product to see if it still aligns with what your customer are after?
And is the customer group you are prioritising the one that could be generating you he most turnover and profit?
In this workshop we will provide some tools and guidance to help you take a step back and see where you should focus your energy when it comes to your customer in order to win and retain more of them.
In this workshop we will:
- List out your different customer groups
- Identify the different problems to be solved for each
- Develop a customer persona for each
- Prioritise which customer group to focus on based on a number of key factors
- Show you how to conduct your own customer research
What you will get from attending this workshop
- Deeper undertandying of how to enhance your current service/ product to meet real and current customer needs and wants
- A tool to develop clear customer personas
- Clarity on which customer groups to prioritise going forward
Gudiance on how to conduct your own customer research
