When: Tuesday 21st October from 10am until midday
Where: Foundry, Poole
Problem to be solved: Are you engaging with your customers and trying to solve the problems that are really important to them?
When was the last time you reviewed your service/ product to see if it still aligns with what your customers or prospects are after?
Are the customer groups you are prioritising the ones that could be generating you the most turnover and profit?
In this workshop we will provide some tools and guidance to help you take a step back and see where you should focus your energy when it comes to your customer in order to win and retain more of them.
In this workshop we will:
- List out your different customer groups
- Identify the different problems to be solved for each
- Develop a customer persona for each
- Prioritise which customer groups to focus on based on a number of key factors
- Provide tips on how to optimise your messaging and leverage different marketing channels for each customer group
- Show you how to conduct your own customer research
What you will get from attending this workshop:
- Deeper understanding of how to enhance your current service/ product to meet customer and prospect needs and wants
- A tool to develop clear customer personas
- Clarity on which customer groups to prioritise going forward
- Frameworks to develop product and brand messaging to speak to your target audiences
- Understand how to leverage different marketing channels for different customers and prospects
- How to measure success when it comes to evaluating you marketing performance
- How to place customer insight into your marketing and sales processes.
