Understanding your customer’s journey

Important Information:

This workshop is part of our Start-up and Grow programme of business support, which runs throughout the year. We offer a range of workshops and events designed to support start-ups and businesses, helping you move forward with your business ideas. As this is a funded programme, there may be additional paperwork to complete. If you would like to learn more about the programme, you can book in for a chat by emailing bipcleeds@leeds.gov.uk

In this interactive beginner's workshop, you'll learn how to map and optimise your customer's journey from initial awareness to loyal advocacy. Devon Page will share proven frameworks that have helped businesses increase conversion rates and customer satisfaction across all touchpoints.

What you'll learn:

• How to identify all stages of your unique customer journey

• Techniques for uncovering and resolving friction points that lose you sales

• Ways to create emotional connections that strengthen brand loyalty

• Practical tools to visualise and share your customer journey map with your team

You'll leave this workshop with a draft customer journey map for your business and a clear action plan to enhance the customer experience at each critical touchpoint.

Perfect for: early-stage start-ups, the self-employed and small business owners who want to better understand their customers' decision-making process and create more effective marketing that speaks directly to customer needs.

About Your Facilitator: Devon Page is the founder of Brainstorm Club, a revenue growth consultancy that helps businesses align sales and marketing to achieve predictable growth. With a track record of scaling businesses from zero to over seven-figures revenue in their first year, Devon brings practical, results-driven expertise to every workshop. Learn more at brainstormclub.com.

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