When Innovating, a product or service can sometimes become too clever for its audience. You may have the most intelligent software but no one is buying. How do you determine which sector would benefit and where your product fits?
If you believe your product or service is for everyone, you may be missing out. Working in a specific sector and knowing your customers’ needs is fundamental to developing your business.
Join us for our regular lunchtime event and hear from our member SME Needs, a Virtual Marketing Director on his experience helping clients to tailor their marketing to a specific audience.
Simon Chuter, our own Sales and Marketing Innovation Adviser, will also share his advice on the benefits of customer research and product validation.