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Understanding Your Museum Audience
Wed 18 January 2017, 10:00 – 16:30 GMT
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About the Day
An informative and practical day covering the essentials of good audience data collection and how to turn this data in to insight and actions that can help make your museum more audience centred.
We’ll look at case studies from the sector, and will discuss the different tools and techniques you can use to build a clear picture of who your current audiences are, who your potential audiences could be and how this can provide benefits right across the museum.
Who should attend?
Museum staff and volunteers who have limited experience gathering and using audience data, and who would like a session on the essentials.
What will you learn?
After the day’s session you should:
- Understand the different tools and techniques available to support audience data collection.
- Have a better understanding of the different ways in which museums are currently using audience data to be more audience centred.
- Be able to start thinking more strategically about using audience data to inform the organisational goals in your Forward/ Business plans.
How does this session relate to Arts Council England’s Accreditation Standard?
The course supports the following requirements of the Accreditation Standard:
- 3.1.1 The museum must understand who its users and non-users are.
- 3.1.2 The museum must evaluate and analyse information to assess users’ needs.
- 3.1.3 The museum must devise plans to broaden its range of users.
Tom Newman is the South West Museum Development Programme Performance. His role involves the provision of advice and support to museums across the region to support museums to develop their understanding of their audiences.