Understanding Your Website Visitors Using Google Analytics

Are you a business owner in the West Midlands eager to make the most of your website? Join our upcoming webinar, where we'll guide you through using Google Analytics and Tag Manager to understand your website traffic better.

Who Should Attend:

This webinar is for West Midlands business owners, whether you're new to Google Analytics or looking to deepen your understanding. Get the insights you need to make smart decisions about your digital marketing and improve your online presence.

What the webinar covers:

Our webinar is designed to walk you through the setup of Google Analytics and Tag Manager, enabling you to maximise the information gathered about your website visitors. From there, you’ll explore all the major reports available, learning how they can provide invaluable insights into boosting traffic, inquiries, and sales from your website.

Geared towards beginners and beyond, the webinar explains all the basics, ensuring you leave with a solid understanding of how to use Analytics and interpret the reports. Understanding this data is crucial for identifying what works, what needs improvement, and evaluating the performance of your digital marketing efforts.

The session also covers the setup and configuration of Google Tag Manager and Analytics, ensuring your website gathers all possible data and reports it meaningfully, particularly conversions such as form submissions and ecommerce sales. We'll then delve into the main reports available in Google Analytics, highlighting those with the most value and pinpointing areas for improvement.

Furthermore, the webinar provides explanations of the metrics' significance, enabling you to interpret them accurately, and introduces URL tagging to ensure precise measurement of traffic from email marketing, social media, and ad campaigns.

With this knowledge, you'll be equipped to optimise your website and make your digital marketing efforts count. Don't miss this opportunity – sign up now and take your website to the next level!

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands