£32.93 – £54.49

Unicorn or Dragon: How to tap into the Chinese market for growth?

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Cocoon

4 Christopher St, London EC2A 2BS

EC2A 2BS

United Kingdom

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With over 1.3 billion population and 1 billion cyber citizens, sharing the 1/5 of world GDP, China now is the second largest economy entity in the world. It is definitely a booming market and a blue ocean for European businesses, especially for start-ups and growth companies. Longsighted leaders and entrepreneurs make China as the key segment in their global business strategies. Chinese business models, consumer behaviours, cultural characters, e-commerce, and social media changed tremendously since last 30 years. Everyone is looking at this wonderland for unique business opportunities.

However, facing an exciting China, global leaders find it difficult to understand a real China, as the way people doing business is so different from the west. Now expanding to China becomes a must but with challenges to lead forward.

This event provides a unique opportunity for start-ups to learn how to narrow down the gap between difficulties and success in China. It equips participants with deep insights about Chinese business models and entry China strategies. It helps start-ups to avoid failures, overcome difficulties and succeed in China.

ATTENDEES

CEOs, founders, and managers from start-ups and growth companies. People who are interested in doing business with China.

AGENDA

13:30 – 14:00 Signup & Networking

14:00 – 14:30 Welcome speech by Prof Yu Xiong

14:30 – 14:45 Speech from sponsors

14:45 – 15:45 Keynote Speech “Unicorn or Dragon: How to tap into the Chinese Market for Growth”

Bo Ji, Chief Representative & Assistant Dean of CKGSB Europe

15:30-15:45 Q&A Session

15:45-17:00 Networking

KEYNOTE SPEAKERS

Professor Yu Xiong

Professor Yu Xiong is the Chair of Technology and Operations Management in Newcastle Business School of Northumbria University, during this appointment, he took other responsibilities including co-Director of North East Innovation Observatory (Led by North East Local Economic Partnership), Director of Enterprise Engagement etc. He has a PhD degree in Computing Engineering and BSc degree in Computer Science. His research focuses on technology innovation and supply chain strategies in global context.

Bo Ji

Bo Ji is an inspiring TEDx speaker, a Chinaprenuer, and a game changer for global startups expanding into China

Bo is currently the Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), a top business school with more than 10,000 chairman/CEO level alumni in China. Bo had an over-20-year successful corporate career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior executive at the headquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. After a long corporate life, Bo became a serial entrepreneur and investor. Bo founded the “China Start” to bring global startups and scaleups to China. He created a paradigm shift for global startups to expand to China instead of Silicon Valley.

Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA at some of the world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Sydney School of Entrepreneurship, Hong Kong University of Science and Technology, Technology University of Munich (TUM), Tsinghua University, CKGSB, Zhejiang University, Sun Yet-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. Bo offers more than 10 innovation and entrepreneurship related lectures and seminars worldwide, such as “Customer focused innovation”, “Steve Jobs Mind: Disruptive Innovator’s DNA”,“Capturing the Audience: How to pitch for investment?” , “Question Storming”, “Win in China”, “Unicorn or Dragon: How to tap into Chinese Market for Growth”, “The New Trend of the Global Innovation and Entrepreneurship”, etc.

In addition, Bo offers advice to Chairmen and CEOs at large corporations. He also serves as a mentor & advisor to startups and scaleups at incubators, accelerators and co-working spaces around the world such as Plug & Play, China Accelerator, Sydney School of Entrepreneurship, Techcode, etc.

Bo is a well sought inspiring speaker at renowned international conferences, forums, TV media and annual corporate meetings. He frequently appears at large scale tech/startup conferences around the world as keynote speaker, such as Mobile World Congress (Spain), London Tech Week (UK), Pioneers 18’(Austria), Wolves Summit (Poland), Horasis Global Meeting (Portugal), UN Empretec Global Summit (Turkey), Arctic 15 (Finland), Info Share (Poland), Startup Village (Russia), Lean Startup Europe (Netherland), Campus Party (Italy), European Startup Days (Poland), OurCrowd Global Investor Summit (Israel), Technology Innovation Summit (China), Startup LaunchPad (Hong Kong), India Blockchain Week (India) etc.

Bo is well connected globally and has an extended global political and business network with 30,000+ startup founders, 5000+ investors, and 15,000+ corporate CEOs.

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Date and Time

Location

Cocoon

4 Christopher St, London EC2A 2BS

EC2A 2BS

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

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