Free

Universities' Marketing Forum Lunch - CASE Europe Annual Conference 2017

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The International Convention Centre

Broad Street

Birmingham

B1 2EA

United Kingdom

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For more than 26 years the CASE Europe Annual Conference has been the place to meet with colleagues from across the globe and share best practice. This year, there will be a special opportunity to get together and have lunch with fellow university directors of UK marketing and recruitment.

This year’s conference programme showcases impactful, outcomes-driven marketing and communications practice from across the sector and beyond it. So, as always, there will be a lot to talk about.

Join Universities' Marketing Forum members and learn best practice at this year’s conference. Once you have your place at the annual conference, register with us here to book your free space for lunch.

Conference early bird discount ends 2 June 2017

Please email europe@case.org if you have any specific dietary requirements.



What's on this year? View highlights below from the Communications and Marketing Track.

Workshop - Coping with crisis - a live interactive workshop on crisis communications
Fine tune your crisis communications skills with this live, dynamic and interactive workshop. This session will place you in a live and ever changing scenario related to a major incident within a university.
Speaking:
Justin Shaw, Managing Director, Communications Management
Tim Watkinson, Director of Communications & Advocacy, University of Nottingham

Big budget thinking: creative market research for HE strategic marketing
Past, present and future proofing higher education strategic marketing and brand strength continues to be a challenge for the sector, and never before has sound market research evidence been more critical. We will demystify and show that the best evidence comes from creative, purpose led research design, and how this can be a catalyst in shaping university marketing strategy and the team who will deliver it.
Speaking:
Julie Vincent, Managing Director, Vincent Consulting

Clare Riding, Head of Marketing, Lancaster University
Emily Hargreaves, Market Research Manager, Lancaster University

Director's Forum - How to speak to senior leaders and donors with gravitas and authenticity
This Workshop is for senior advancement professionals who have to tell a story, deliver a message or speak to leaders inside or outside your organisation. It will be interactive, actionable and fun. A half day workshop for senior advancement professionals. In this workshop we will learn how to engage and influence our audience for maximum impact - whether that's an audience of one or one hundred. Through a combination of practical exercises and reflection, you will develop and practice techniques and skills to develop your personal impact.

Register for the Conference today. Early bird discount ends 2 June 2017.

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Date and Time

Location

The International Convention Centre

Broad Street

Birmingham

B1 2EA

United Kingdom

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