As consumers increasingly use digital communications to interact and find information, in addition to many social media networks available, Unleash Digital is offering a free social media workshop for businesses.
This amazing workshop is a free 2 hour session in the heart of Wimbledon, supporting businesses big and small to gain social media knowledge, and how it can help support marketing goals.
With refreshments, the workshop will cover the following topics:
1. The digital landscape, and how did we get here
It’s important to understand the digital environment and why it’s so important to embrace the marketing opportunities it present, both for small and large businesses. From coffee shops to corporate companies, digital marketing will significantly help to raise awareness and engage with your audience.
2. Common digital marketing strategies
Which digital marketing activities are businesses adopting, and why. This section will give you a quick overview to what is working in a vastly competitive environment.
3. Who is using social media?
This section explores the demographics of people using the popular social media channels, and what are they doing on there.
4. Marketing on social media
The workshop will focus on social media as a marketing opportunity, and will explore how to set up and optimise your business pages on the most popular networks including:
We will walk you through the steps so you know exactly how to get your business pages launch ready, plus briefly discuss the advertising opportunities available on each network.
5. Wrap up and Q&A
Ask the questions that are most challenging you about social media for your business.
About the speaker
Ross Macintyre is the Managing Director Of Unleash Digital Ltd, and has been working with brands for over 8 years. Stepping down from his previous position as Head of Digital at the Pan-European shopper marketing agency, Ross decided to set up his own company to offer digital specific expertise, whilst understanding the wider omnichannel (both online and offline) world today.
Ross has also spoken at TEDx London about the western society’s tech addiction, and how it is used as part of the consumer shopper journey. During the talk Ross also introduces his ‘PLACE’ shopper roadmap to purchase.
Having worked with companies including Ariel, Chicago Town, Fortnum & Mason, as well as SMEs and London start-ups, Ross Macintyre is ready to guide you through the foundations to social media business success.