Unleashing Innovation for Your Business - Scale Up New Anglia

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Barnham Broom Hotel, Golf & Spa

Honingham Road

Barnham Broom



United Kingdom

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Unleashing Innovation - A Scale Up New Anglia event.

“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”

Jack Welch, ex CEO GE

It’s a crazy, unpredictable, inspiring and complex world out there where ‘Business-As-Usual’ no longer cuts it. But for those that can harness their creativity, and unleash their innovation potential, a white-water playground full of juicy opportunities is just waiting to be grabbed! This fast-paced, highly pragmatic workshop will introduce you to the mindset, behaviours and ‘never fails’ toolkit to help you navigate these challenging times, create huge competitive advantage and accelerate your results.

Lou Palfreyman has helped clients of all shapes and sizes transform their approach to creating breakthrough products and services, generating new income streams, designing signature processes, revitalise tired brands, elevate exceptional customer experiences, build innovation cultures, shape compelling value propositions and tackle social challenges.

What you’ll get on the day:

VALUE CREATION: An immediately applicable and highly practical 5 step innovation process, roadmap and toolkit to drive fast-paced ROI

UNLOCKED POTENTIAL: A shared language and approach to extract the ‘slices of genius’ from your teams, partners, suppliers and customers

SUSTAINABILITY: ‘Innovation-by-Chance’ is not a sustainable strategy. Our simple approach means repeatable results every time

BEHAVIOUR CHANGE: We’ll show you how to nurture the behaviours of natural innovators

MINDSHIFTS: Making ‘thinking-as usual’ a thing of the past, and 'Thinking Differently' your new default mode

And a great workbook with everything you’ll learn included in it.

What you’ll learn - by the end of the day you will:

  • Understand the simple science that sits behind how the mind has new ideas, why we sometimes get stuck in old thinking and how to instantly clear the roadblocks to creativity.

  • Discover the three types of innovation and ten innovation power blocks that can deliver greater competitive advantage and drive ROI

  • Learn how to explore and explode a challenge to open new possibilities and ensure you are solving the right challenges (hint-most people are focussed on the wrong challenge in the first place)

  • Explore how leveraging megatrends and unearthing deep insights reveals unseen opportunities for value creation

  • Practise using powerful idea generation techniques that ensure an endless supply of fresh and exciting solutions

  • Apply a simple approach to selecting and testing ideas with the most promise.

Who’s it for?

Anyone that needs to solve problems and create opportunities for their organisation and inspire and help others to do so too.

Agenda for the Day:

9:15 – 9:30 Registration, Tea & Coffee

9:30 – 9:45 Welcome, H&S & Growth Hub 'Who are we and how can we help'*

9:45 – 11:00 Understanding the Basics*

11:00-11:15 Break

11:15 – 12:15 Identifying & Understanding the Challenges*

12:15 – 13:15 Insight & Opportunities*

13:15 – 14:00 Lunch break

14:00 – 15:15 Powerful Idea Generation*

15:15 – 15:30 Break

15:30 – 16:45 Harvesting & Prototyping*

16:45 – 17:00 Summary and Q & A*

The whole event will last 7hr 45mins from which you will receive 6hrs 15mins of information, diagnostic and brokerage (*IDB).

The Presenter - Lou Palfreyman

Over the past 30 years, Lou has had the privilege of working with, and for, some of the UK’s best-loved brands, organisations and ambitious SME’s, to help them achieve their goals. During this time, Lou began to notice a consistent challenge facing most of the people she spoke with: everyone agreed that innovation was the most important discipline for their future success, and most were honest enough to share that they didn’t know how to go about bringing it to life in their organisations. Many talked about it being some sort of ‘dark mystical art’ or ‘innate talent’ that only a few possessed. Of course, that’s simply not true. Lou believes we are all innovators. But like most things, it’s a skill we need to learn and practise.

With that in mind, Lou decided to knock creativity right off its pedestal by taking her 30 years of experience as a marketer, innovator and social psychologist and encoding it into building blocks that anyone can use to gain competitive advantage.

What have people said?

“A brilliant approach to making innovation easy. We’re using it right across the business and it’s making a huge difference to our results.”

Kirsty, Communicorp UK

“Lou is the first person I call when I need to shake up the status quo. Her ability to help us see things differently has enabled us to rethink how we work with our partners to do things we’ve never done before”

Lisa, Lloyds Banking Group

“What a great workshop! The tools and techniques are so easy to use but get such impressive results. We’re applying the approach to almost everything in the business”

Richard, Pebblepad

“These are challenging times for everyone and this workshop gives us a new way to address these challenges. Highly engaging, immediately applicable and incredibly versatile.”

Louise, British Sugar


I would like to book for more than one person from my company?

Due to the popularity of these events and limited spaces, we are only able to allow one person per company to attend. However, please email jo.ferriss@newanglia.co.uk, if you wish a colleague to attend and if we have cancellations we will notify you immediately in a first come, first served basis to offer another ticket.

What are my parking options for getting to and from the event?

There is plenty of free parking at the hotel.

How can I contact the organiser with any questions?

Please email jo.ferriss@newanglia.co.uk if you have any questions or queries.

What will be done with the information I supply?

Your information will be stored on Eventbrite according to Eventbrite's terms and conditions. Upon arrival you will be required to sign in on our attendance sheet, this is to provide evidence of your attendance and will be kept on a server as evidence for our ERDF funding. After your attendance will be stored on the secure Growth Hub CRM system. This is required in order to provide evidence of your attendance and eligibility for the course. This will be kept to the statutory dates any only accessible to Growth Programme and authorised personnel. If you request further contact from an adviser post this event they will use this information to contact you and log any future interactions, again to evidence for ERDF funding.

Your information will not be given to any third parties without your permission.

Any paperwork completed by you for the course is yours to keep unless you wish the trainer or the Growth Hub to hold these for you, for which we will ask you to sign.

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Barnham Broom Hotel, Golf & Spa

Honingham Road

Barnham Broom



United Kingdom

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