Unlocking Data: to inform strategic planning

About this event

Data is an important tool that can support our organisations to grow and thrive. Data supports evidence-based decision making, strategic planning and is an essential advocacy tool.

The Unlocking Data programme will support participants to identify opportunities to utilise data more effectively to support organisational priorities, and build confidence in accessing, benchmarking, analysing and presenting data through practical and collaborative training and support.

This event is the first in a series of four Unlocking Data training sessions.

As a result of participating, delegates will:

• Recognise the role of data in supporting people-centred development
• Feel more confident using data to inform planning
• Know how data can be used to inform effective decision making
• Understand how data can be used to develop compelling advocacy messaging

The Unlocking Data programme has been developed in direct response to priorities identified by Midlands museums that responded to the MDM Data Fundamentals survey in early 2025.

The event will be delivered online via Zoom using a range of exercises and interactive features including Chat and Breakout Rooms, and will include a short break. Delegates will also use Padlet during the event. Participants are encouraged to ask questions and actively participate in discussion.

If you have any concerns about accessibility or usability for these features please contact enquiries@mdmidlands.org.uk

Delegates will receive access to supporting materials and resources.

This event supports the Arts Council England Dynamism Investment Principle

About the trainer

The Audience Agency (TAA) is a non-profit research and development organisation whose purpose is to help the cultural sector shape a vibrant, relevant offer that better serves audiences and communities.

Designed to support an informed and innovative sector in practice and policy, TAA’s consultancy and research is evidence-led and people-centred. This approach underpins a five-pillar programme of services - participation and engagement, impact and evaluation, cultural and creative places, digital transformation, and creative economy for policy – supported by a suite of popular, reliable data products.

TAA works across the UK and internationally, with an extensive range of cultural organisations, academic partners, local authorities and funding bodies.

Who should attend?

This training is aimed at Directors, Managers, Officers and individuals responsible for strategic planning.

Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the Midlands which are Accredited or officially Working Towards Accreditation.

Please note: We require you to complete the full booking form in order to confirm your eligibility for the session. The main booking form questions will appear after you have been through the 'check out' process. If you do not complete this form we will be in contact and reserve the right to cancel your ticket if we do not receive a response.

Accessibility

This event will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the MDM team as early as possible stating the support you require.

All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.

View the MDM Accessibility Statement

Important Information

https://mdmidlands.org.uk/code-of-conduct

https://mdmidlands.org.uk/booking-terms-and-conditions

Contact Us

If you need any further information or would like to speak to a member of the team please contact us:

Enquiries@mdmidlands.org.uk

01952 435 943